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Articles

Turning Digital Dimes into Dollars: Online Video Advertising

The future of premium online video advertising will both borrow from and improve upon traditional business models.
Featured Articles, Posted 10 Sep 2012

mDialog Offers Hyper-Targeted Ads for Online Video

Targeting gets granular, as mDialog offers ads customized down to the specific viewer.
Online Video News, Posted 06 Sep 2012

Connected TV Is Strong for Streaming Video Ads Says YuMe Survey

Since the connected TV space is still uncluttered with ads, viewers are more likely to pay attention to and remember advertisements.
Online Video News, Posted 21 Aug 2012

Adap.tv Uses Nielsen Data in Unified Ad Buying Tool

Buyers can unify online spending with TV spending by targeting online ads to Nielsen TV audience segments.
Online Video News, Posted 17 Aug 2012

Sharethrough Offers Expert Advice on Going Viral

Getting attention online is crucial for video ads, but there's a lot of competition. Learn the secrets of attracting the right kind of viewers.
Featured Articles, Posted 13 Aug 2012

Smartphone, Tablet, Console Video Viewing Doubled in Q2: Report

Video ad management company FreeWheel finds content viewing up slightly, ad loads up greatly.
Online Video News, Posted 08 Aug 2012

Tremor Finds Bigger Videos Lead to Higher Completion Rates

For improved ad performance, try a bigger video player. Viewers are more likely to complete and engage with bigger ads.
Online Video News, Posted 30 Jul 2012

YuMe Debuts Mobile Flip, Two-for-One Video Ad Unit for Tablets

Full-screen ad for tablets and smartphones lets viewers flip to a second screen for video or more information.
Online Video News, Posted 24 Jul 2012

mDialog Looks to the Future of Mobile Video Advertising

At the Streaming Media East conference, mDialog shines a light on emerging technologies for buying ads and reaching customers.
Featured Articles, Posted 11 Jul 2012

LiveRail Lets Publishers Block Video Ads from Exchanges

Checkpoint service offers publishers granular control over the types of ads that get served with their content.
Online Video News, Posted 03 Jul 2012

VideoNuze Summit Reflects Changes in Online Video Ad Market

A one-day event in Manhattan brought together advertising thought leaders for a series of discussions on the current state and future of the industry.
Featured Articles, Posted 21 Jun 2012

YuMe Introduces ACE for Publishers 4.0

A new web-based QuickStart edition helps publishers with little ad experience get up and running.
Online Video News, Posted 19 Jun 2012

Clearleap Offers Nielsen C3 Solution for Online Video

Media services offering lets broadcasters quickly distribute content to take advantage of 72-hour ratings window.
Online Video News, Posted 13 Jun 2012

Ooyala Report Shows Video Engagement and Viewing Time Increasing

People are tuning in for longer online videos, says an Ooyala report, bringing an opportunity for more mid-roll video ads.
Online Video News, Posted 31 May 2012

Videology Shows Reach and Potential of Broadband TV Platforms

Xbox 360, PlayStation 3, Google TV, Apple TV, and Roku on display at IAB-hosted media showcase.
Online Video News, Posted 24 May 2012

Adap.tv Intros App Center for Online Video Advertising

Ad technology partners can now offer their services from within a unified Adap.tv advertising console.
Online Video News, Posted 23 May 2012

April Video Rankings: Video Ad Views Shoot Up Over 1B

Americans are watching the same amount of videos as before, but they're getting a lot more ads along with them.
Online Video News, Posted 21 May 2012

Online Video Looks for TV Dollars at Internet Week Conference

If online creators have premium content and granular demographics, why won't TV ad buyers show them some love?
Featured Articles, Posted 17 May 2012

Despite Increased Video Ad Loads, Completion Rates Are High

A Q1 report from FreeWheel finds that viewers accept more ads, and that the Xbox is coming on strong.
Online Video News, Posted 11 May 2012

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