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Vevo on Online Ads: What Buyers Want, What Online Delivers

Advertisers want online video measurements that conform to what they already get from TV, but online video broadcasters can offer far more.
Featured Articles, Posted 31 Dec 2012

TubeMogul Receives $20M in Funding, Will Grow Internationally

Additional funds will help launch offices in Europe and Asia, with new hires in engineering, marketing, and sales.
Online Video News, Posted 21 Dec 2012

November Video Rankings: NDN Comes on Strong

News video syndicator NDN has its content in the right places, as it was the number two video property for the month.
Online Video News, Posted 20 Dec 2012

AOL Research Says Ads More Effective in Short Videos

Should advertisers put their budgets behind short or long online videos? AOL makes the case for going short.
Online Video News, Posted 17 Dec 2012

How Important Are Completion Rates, Asks TubeMogul Report

While advertisers are concerned with completion rates for their online video ads, is that a measure of ad effectiveness?
Online Video News, Posted 05 Dec 2012

IAB Will Now Lead the Digital Content NewFronts

In a move to make the growing newfront season more inclusive, IAB is taking over from Digitas.
Online Video News, Posted 27 Nov 2012

Jun Group Compares Effectiveness of Pre-Roll and Incentivized Ads

After studying the performance of both ad types, Jun Group sees clear benefits to incentivized ads.
Online Video News, Posted 19 Nov 2012

Adobe's Project Primetime Takes Four Steps Forward

The online delivery platform for broadcasters launches in beta with major workflow and ad-insertion improvements.
Online Video News, Posted 15 Nov 2012

Adap.TV: Tech Improvements Leading to Higher Video Ad Spending

Quarterly state of the industry report finds that agencies are increasingly planning TV and online video campaigns together.
Online Video News, Posted 13 Nov 2012

Dual-Screen Viewing Is Now an Everyday Reality

The rise of connected TVs is only now beginning: 2013 will see viewers doing more than ever with their televisions.
Featured Articles, Posted 07 Nov 2012

NBCU Balances Viewer Preferences with the Need to Monetize

Long-form viewing might be growing, but NBCU viewers keep stuffing themselves with video snacks. The key to success is delivering just the right amount of ads to satisfy advertisers but not drive away viewers.
Featured Articles, Posted 05 Nov 2012

Balancing the Viewer Experience and the Need to Monetize

For Viacom, having a good encoding strategy and delivering multiplatform is crucial to keeping advertisers happy.
Featured Articles, Posted 15 Oct 2012

Windows 8 Brings a More Immersive Video Environment: Microsoft

The launch of Windows 8 is almost here, and the radically different operating system promises new opportunities for video creators and advertisers.
Online Video News, Posted 03 Oct 2012

Unicorn Debuts OnceLive for Streaming Live Mobile Video and Ads

Video streamer follows up OnceVOD with technology for live video and dynamically targeted ad insertion to mobile and OTT.
Online Video News, Posted 02 Oct 2012

YuMe Study: Who's Buying Online Video Ads, Who They're Targeting

In its latest quarterly report, YuMe shows which video ad types are most popular, and which demographics are the most targeted.
Online Video News, Posted 26 Sep 2012

YuMe Study Tests Video Ad Brand Recall Across Four Screens

Clutter, creative, and context all matter when trying to get viewers to recall an ad; screen size not as important.
Online Video News, Posted 17 Sep 2012

BrightRoll Intros Real-Time Bidding for Mobile Video Ads

Ad buyers can now make real-time decisions for ads on smartphones and tablets, using the BrightRoll Exchange.
Online Video News, Posted 14 Sep 2012

comScore and Arbitron Answer the Call for New Video Measurement

Media, marketers, and advertisers will benefit from a cross-platform broadcast and online measurement platform.
Online Video News, Posted 13 Sep 2012

WeVideo Launches Social Video Engagement Platform

Collaborative video editor WeVideo offers a higher level of engagement with its marketing platform launching later this week.
Online Video News, Posted 11 Sep 2012

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