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Videology Shows Reach and Potential of Broadband TV Platforms

Xbox 360, PlayStation 3, Google TV, Apple TV, and Roku on display at IAB-hosted media showcase.
Online Video News, Posted 24 May 2012

Adap.tv Intros App Center for Online Video Advertising

Ad technology partners can now offer their services from within a unified Adap.tv advertising console.
Online Video News, Posted 23 May 2012

April Video Rankings: Video Ad Views Shoot Up Over 1B

Americans are watching the same amount of videos as before, but they're getting a lot more ads along with them.
Online Video News, Posted 21 May 2012

Online Video Looks for TV Dollars at Internet Week Conference

If online creators have premium content and granular demographics, why won't TV ad buyers show them some love?
Featured Articles, Posted 17 May 2012

Despite Increased Video Ad Loads, Completion Rates Are High

A Q1 report from FreeWheel finds that viewers accept more ads, and that the Xbox is coming on strong.
Online Video News, Posted 11 May 2012

BrightRoll Offers Advertiser Dashboard with Detailed Analytics

AudienceConnect provides metrics and insights that help online video advertisers optimize their campaigns.
Online Video News, Posted 10 May 2012

Google Announces New Channels and Partners Ahead of NewFront

YouTube is gaining a channel of scripted dramas for women and one for Olympic profiles and historic footage.
Online Video News, Posted 02 May 2012

Funny or Die, The Daily, The Onion Bring Humor to NewFront

Advertisers were laughing in the funniest newfront of the season, as all three properties presented new shows.
Online Video News, Posted 30 Apr 2012

Digitas Unites Stars and Brands at Annual NewFront Conference

Online video, social media, Madison Avenue, and Hollywood combine for a stimulating newfront.
Featured Articles, Posted 27 Apr 2012

Microsoft Highlights Video Advertising Opportunities at NewFront

Rather than presenting new online series, Microsoft showed how advertisers could create custom experiences.
Online Video News, Posted 24 Apr 2012

Inaugural Online Video NewFront Season Begins

New York will host 19 events in 2 weeks, where content creators announce upcoming online shows to the ad community.
Featured Articles, Posted 23 Apr 2012

NAB Report: Adobe Study Highlights Video Ad Effectiveness

In its first online video advertising report, Adobe shows advertisers where to spend their money.
Online Video News, Posted 17 Apr 2012

IAB Updates VAST and VPAID Specs

New VMAP protocol lets content owners determine where ads will fall in their content.
Online Video News, Posted 10 Apr 2012

Broadcast Viewing Leads to Online Viewing, Says Digitas Study

Many watch broadcast TV while watching online video, study finds; half would watch videos from favorite celebs.
Online Video News, Posted 05 Apr 2012

TubeMogul Offers Nielsen Data to Brand Marketers

Addition lets advertisers make apples-to-apples comparisons between TV and online demographic data.
Online Video News, Posted 29 Mar 2012

Digital Content NewFronts Expand with Nine Additional Partners

Two-week slate of showcase events shows that interest in advertising with premium online video is booming.
Online Video News, Posted 29 Mar 2012

MTV: What Premium Content Delivers to Online Video Advertisers

As online video advertising grows, should brands look to premium content creators or ad networks? MTV sees a place for both.
Featured Articles, Posted 14 Mar 2012

SXSW Report: Don’t Aim for Viral Video Success

Rather than trying to create the next viral video sensation, businesses should create useful videos—then market them effectively.
Featured Articles, Posted 12 Mar 2012

Videoplaza's Karbon Offers Ad Management for a Multidevice World

Platform lets publishers keep their workflows simple while serving campaigns across devices.
Online Video News, Posted 06 Mar 2012

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