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Digital Rapids Adds Netflix, H.264 Enhancements to StreamZ

A software upgrade for StreamZ, StreamZHD, and Flux offers H.264 and MPEG-2 improvements, and easier ad insertion.
Online Video News, Posted 16 May 2013

Canada Leads on Cross-Device Video Advertising, Says Videology

Video viewers in Canada watch a greater proportion of their content on mobile devices and connected TVs.
Online Video News, Posted 14 May 2013

Taboola Recommendations Push Digital Spy Past 1M Streams in March

By partnering with Taboola for recommendations, Hearst U.K. properties have seen an increase in traffic.
Online Video News, Posted 08 May 2013

Commentary: Adobe Goes All In on the Cloud

Adobe officially changes all the Creative Suite products to Creative Cloud. While that might make logical sense, the shift could create problems for end users and, ultimately, for Adobe, too.
Featured Articles, Posted 07 May 2013

Digitas NewFront Extolls the Power of Now, Focuses on the Message

Turning away from celebrity talks and new product pitches, Digitas delivers a NewFront full of strategies for successfully reaching the consumer.
Online Video News, Posted 03 May 2013

Spotlight on Multiscreen Video Advertising Convergence

As consumers move into multiscreen modes of media consumptions, the advertising dollars will follow with well-managed multiscreen campaigns
Featured Articles, Posted 02 May 2013

BrightRoll 2013 Report Charts Rise of Online Video Advertising

A full 75 percent of ad execs see online video as equally effective or more effective than TV advertising.
Online Video News, Posted 02 May 2013

YouTube BrandCast a Pep Rally for Advertisers

The video sharing leader touted its reach with young viewers, while Dreamworks announced its acquisition of Awesomeness TV.
Online Video News, Posted 01 May 2013

Streaming Forum Preview: Netflix Aims to "Delight" Customers

Netflix will kick off Streaming Forum 2013 with a panel discussion highlighting the unique challenges—and opportunities—for SVOD providers to build a content and service supply chain in Europe
Featured Articles, Posted 29 Apr 2013

One Quarter of All Videos Viewed in March were Ads

Video viewings inched upward in March, but video ad viewings skyrocketed to more than 13 billion video ads totaling more than 5 billion minutes
Online Video News, Posted 25 Apr 2013

Online Video Ads Will Be $9 Billion Biz in 4 Years, Says Digitas

With the NewFronts kicking off next Monday, Digitas addresses both the revenue opportunities and the need for standards to push the industry forward
Featured Articles, Posted 25 Apr 2013

IAB Report Charts the Growth of Online Ad Revenues

The full online ad industry grew to $36.6 billion in 2012, while digital video ads accounted for $2.3 billion of that.
Online Video News, Posted 18 Apr 2013

Online Video Advertising: What Works and What Fails

2013 looks to be a strong year in online video advertising, with interactivity and targeting as the keys to success. But be careful, because one size does not fit all.
Featured Articles, Posted 17 Apr 2013

BrightRoll and Equinix Partner on Real-Time Bidding Service

By reducing latency, bidders will have more time to review, analyze, and bid on video ad inventory.
Online Video News, Posted 17 Apr 2013

Adobe Announces General Availability of Adobe Primetime

Long a work in progress, Adobe Primetime is finally ready for business. Comcast and NBC Sports are the first customers.
Online Video News, Posted 10 Apr 2013

Videoplaza Releases Karbon 2, Arming Media Owners with Data

Advertisers often have more information about online video metrics than the content owners. Videoplaza aims to change that.
Online Video News, Posted 26 Mar 2013

MediaCom: Big Data Is Essential to the Success of Connected TV

Streaming video is entering the home through a variety of connected devices. Advertisers are following, relying on big data to reach the right targets.
Online Video News, Posted 19 Mar 2013

SXSW Report: Social TV Will Kill the Couch Potato

The next generation of engaging online experiences for TV viewers will go far beyond Twitter or second-screen apps.
Featured Articles, Posted 11 Mar 2013

Videology's Collider Unit Aims at Motivated Buyers with Video Ads

To drive results, Videology's Collider Media reaches consumers when they're in the market for a particular product and close to making a buying decision.
Online Video News, Posted 01 Mar 2013

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