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Windows 8 Brings a More Immersive Video Environment: Microsoft

The launch of Windows 8 is almost here, and the radically different operating system promises new opportunities for video creators and advertisers.
Online Video News, Posted 03 Oct 2012

Unicorn Debuts OnceLive for Streaming Live Mobile Video and Ads

Video streamer follows up OnceVOD with technology for live video and dynamically targeted ad insertion to mobile and OTT.
Online Video News, Posted 02 Oct 2012

YuMe Study: Who's Buying Online Video Ads, Who They're Targeting

In its latest quarterly report, YuMe shows which video ad types are most popular, and which demographics are the most targeted.
Online Video News, Posted 26 Sep 2012

YuMe Study Tests Video Ad Brand Recall Across Four Screens

Clutter, creative, and context all matter when trying to get viewers to recall an ad; screen size not as important.
Online Video News, Posted 17 Sep 2012

BrightRoll Intros Real-Time Bidding for Mobile Video Ads

Ad buyers can now make real-time decisions for ads on smartphones and tablets, using the BrightRoll Exchange.
Online Video News, Posted 14 Sep 2012

comScore and Arbitron Answer the Call for New Video Measurement

Media, marketers, and advertisers will benefit from a cross-platform broadcast and online measurement platform.
Online Video News, Posted 13 Sep 2012

WeVideo Launches Social Video Engagement Platform

Collaborative video editor WeVideo offers a higher level of engagement with its marketing platform launching later this week.
Online Video News, Posted 11 Sep 2012

Turning Digital Dimes into Dollars: Online Video Advertising

The future of premium online video advertising will both borrow from and improve upon traditional business models.
Featured Articles, Posted 10 Sep 2012

mDialog Offers Hyper-Targeted Ads for Online Video

Targeting gets granular, as mDialog offers ads customized down to the specific viewer.
Online Video News, Posted 06 Sep 2012

Connected TV Is Strong for Streaming Video Ads Says YuMe Survey

Since the connected TV space is still uncluttered with ads, viewers are more likely to pay attention to and remember advertisements.
Online Video News, Posted 21 Aug 2012

Adap.tv Uses Nielsen Data in Unified Ad Buying Tool

Buyers can unify online spending with TV spending by targeting online ads to Nielsen TV audience segments.
Online Video News, Posted 17 Aug 2012

Sharethrough Offers Expert Advice on Going Viral

Getting attention online is crucial for video ads, but there's a lot of competition. Learn the secrets of attracting the right kind of viewers.
Featured Articles, Posted 13 Aug 2012

Smartphone, Tablet, Console Video Viewing Doubled in Q2: Report

Video ad management company FreeWheel finds content viewing up slightly, ad loads up greatly.
Online Video News, Posted 08 Aug 2012

Tremor Finds Bigger Videos Lead to Higher Completion Rates

For improved ad performance, try a bigger video player. Viewers are more likely to complete and engage with bigger ads.
Online Video News, Posted 30 Jul 2012

YuMe Debuts Mobile Flip, Two-for-One Video Ad Unit for Tablets

Full-screen ad for tablets and smartphones lets viewers flip to a second screen for video or more information.
Online Video News, Posted 24 Jul 2012

mDialog Looks to the Future of Mobile Video Advertising

At the Streaming Media East conference, mDialog shines a light on emerging technologies for buying ads and reaching customers.
Featured Articles, Posted 11 Jul 2012

LiveRail Lets Publishers Block Video Ads from Exchanges

Checkpoint service offers publishers granular control over the types of ads that get served with their content.
Online Video News, Posted 03 Jul 2012

VideoNuze Summit Reflects Changes in Online Video Ad Market

A one-day event in Manhattan brought together advertising thought leaders for a series of discussions on the current state and future of the industry.
Featured Articles, Posted 21 Jun 2012

YuMe Introduces ACE for Publishers 4.0

A new web-based QuickStart edition helps publishers with little ad experience get up and running.
Online Video News, Posted 19 Jun 2012

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