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PointRoll Offers Three Interactive In-Stream Video Ad Options

Advertisers can make existing in-stream ads interactive with PointRoll's online interface.
Online Video News, Posted 28 Jan 2013

Unicorn Announces OnceUX for Rich Client-Side Ads

Avoid third-party SDKs and the delays they cause, says Unicorn. OnceUX offers rich features combined with dynamic ad insertion.
Online Video News, Posted 16 Jan 2013

YuMe Acquires Crowd Science for Improved Audience Targeting

The online advertiser will be able to offer brands improved online video ad targeting and reach, thanks to Crowd Science technology.
Online Video News, Posted 16 Jan 2013

Gracenote Signs Deals for Automatic Content Recognition

The company's audio and video fingerprinting technology will be used in three IP and broadcast advertising solutions announced today.
Featured Articles, Posted 16 Jan 2013

CES Report: Bravo Says Social is a Must for Online Video Creators

In a Digital Hollywood panel, a Bravo exec explains the value of social interactions and the tricky nature of branded online video.
Featured Articles, Posted 10 Jan 2013

CES Report: Audible Magic Launches Synchronized Ad Service

The rise is second-screen viewing has caught on with advertisers, so Audible Magic is finding success with its ACR technology.
Online Video News, Posted 09 Jan 2013

YuMe Offers Interactive Ad Format for Connected TVs

Format lets viewers click to get more information, then select the type of photo or video content they want to experience.
Online Video News, Posted 07 Jan 2013

Vevo on Online Ads: What Buyers Want, What Online Delivers

Advertisers want online video measurements that conform to what they already get from TV, but online video broadcasters can offer far more.
Featured Articles, Posted 31 Dec 2012

TubeMogul Receives $20M in Funding, Will Grow Internationally

Additional funds will help launch offices in Europe and Asia, with new hires in engineering, marketing, and sales.
Online Video News, Posted 21 Dec 2012

November Video Rankings: NDN Comes on Strong

News video syndicator NDN has its content in the right places, as it was the number two video property for the month.
Online Video News, Posted 20 Dec 2012

AOL Research Says Ads More Effective in Short Videos

Should advertisers put their budgets behind short or long online videos? AOL makes the case for going short.
Online Video News, Posted 17 Dec 2012

How Important Are Completion Rates, Asks TubeMogul Report

While advertisers are concerned with completion rates for their online video ads, is that a measure of ad effectiveness?
Online Video News, Posted 05 Dec 2012

IAB Will Now Lead the Digital Content NewFronts

In a move to make the growing newfront season more inclusive, IAB is taking over from Digitas.
Online Video News, Posted 27 Nov 2012

Jun Group Compares Effectiveness of Pre-Roll and Incentivized Ads

After studying the performance of both ad types, Jun Group sees clear benefits to incentivized ads.
Online Video News, Posted 19 Nov 2012

Adobe's Project Primetime Takes Four Steps Forward

The online delivery platform for broadcasters launches in beta with major workflow and ad-insertion improvements.
Online Video News, Posted 15 Nov 2012

Adap.TV: Tech Improvements Leading to Higher Video Ad Spending

Quarterly state of the industry report finds that agencies are increasingly planning TV and online video campaigns together.
Online Video News, Posted 13 Nov 2012

Dual-Screen Viewing Is Now an Everyday Reality

The rise of connected TVs is only now beginning: 2013 will see viewers doing more than ever with their televisions.
Featured Articles, Posted 07 Nov 2012

NBCU Balances Viewer Preferences with the Need to Monetize

Long-form viewing might be growing, but NBCU viewers keep stuffing themselves with video snacks. The key to success is delivering just the right amount of ads to satisfy advertisers but not drive away viewers.
Featured Articles, Posted 05 Nov 2012

Balancing the Viewer Experience and the Need to Monetize

For Viacom, having a good encoding strategy and delivering multiplatform is crucial to keeping advertisers happy.
Featured Articles, Posted 15 Oct 2012

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