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Online Video Advertising: What Works and What Fails

2013 looks to be a strong year in online video advertising, with interactivity and targeting as the keys to success. But be careful, because one size does not fit all.
Featured Articles, Posted 17 Apr 2013

BrightRoll and Equinix Partner on Real-Time Bidding Service

By reducing latency, bidders will have more time to review, analyze, and bid on video ad inventory.
Online Video News, Posted 17 Apr 2013

Adobe Announces General Availability of Adobe Primetime

Long a work in progress, Adobe Primetime is finally ready for business. Comcast and NBC Sports are the first customers.
Online Video News, Posted 10 Apr 2013

Videoplaza Releases Karbon 2, Arming Media Owners with Data

Advertisers often have more information about online video metrics than the content owners. Videoplaza aims to change that.
Online Video News, Posted 26 Mar 2013

MediaCom: Big Data Is Essential to the Success of Connected TV

Streaming video is entering the home through a variety of connected devices. Advertisers are following, relying on big data to reach the right targets.
Online Video News, Posted 19 Mar 2013

SXSW Report: Social TV Will Kill the Couch Potato

The next generation of engaging online experiences for TV viewers will go far beyond Twitter or second-screen apps.
Featured Articles, Posted 11 Mar 2013

Videology's Collider Unit Aims at Motivated Buyers with Video Ads

To drive results, Videology's Collider Media reaches consumers when they're in the market for a particular product and close to making a buying decision.
Online Video News, Posted 01 Mar 2013

The State of Online Video Advertising 2013

Online video advertising is taking in more money, but isn't growing as a percentage of total online advertising. What will it take for video ads to break out?
Featured Articles, Posted 28 Feb 2013

Brightcove Pushes HTML5 Video Forward with Monetization Plan

Publishers can tap into four video advertising networks to serve pre-, mid-, and post-roll video ads.
Online Video News, Posted 26 Feb 2013

Digitas Panel Looks at the Next 12 Months of Social TV

Interactivity, mobility, and a fight against the second screen invasion will all take place in 2013, said a Social Media Week panel.
Featured Articles, Posted 22 Feb 2013

Wochit Answers the Need for Fresh News Videos

Monitoring feeds for the hottest trending topics, Wochit's team quickly creates news videos for distribution around the web.
Online Video News, Posted 20 Feb 2013

Taboola Raises $15M in Series D Funding Round

With a string of large funding rounds and a stable of high-profile customers, Taboola looking for further growth.
Online Video News, Posted 19 Feb 2013

Akamai Adds Targeted Video Ad Tool to Cloud Suite

Publishers can deliver smoother ad experiences within content, and benefit from individually targeted ads.
Online Video News, Posted 19 Feb 2013

Self-Service Advertiser Virool Raises $6.62M in Funding

The money will go toward expanding use of the platform, which lets small businesses launch video ad campaigns.
Online Video News, Posted 14 Feb 2013

How Fox Monetizes its OTT and TV Everywhere Offerings

When it created a YouTube channel for "American Idol," Fox faced an ad rights minefield. Learn how programmers can monetize their streaming video deployments.
Featured Articles, Posted 06 Feb 2013

How Brands Can Ensure Safety in Online Video Advertising

Advertisers need to work with tier 3 publishers to get scale, but they also need to avoid objectionable content. What new technologies will ensure quality ad placement?
Featured Articles, Posted 06 Feb 2013

TubeMogul Opens Office in Japan, Announces $1.24M in Financing

Partnerships with investors DAC and Omnibus will let TubeMogul bring real-time bidding and advanced targeting to buyers.
Online Video News, Posted 06 Feb 2013

Adap.tv Feature Ensures that Online Videos Are Viewable

Advertisers can look to Adap.tv's Certified Viewability feature to make sure their ads are getting strong page placement.
Online Video News, Posted 31 Jan 2013

LiveRail Adds HTML5 Video to Real-Time Bidding

Citing strong advertiser demand for mobile ad opportunities, LiveRail extends with HTML5 video support.
Online Video News, Posted 30 Jan 2013

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