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Video Advertising

Younger Viewers Prefer Channel- or Program-Specific Apps: Report

Parks Associates looks at how people use TV content apps and finds they're overwhelmingly happy with the experience.
Online Video News, Posted 22 Jul 2013

June Video Rankings: Growth in Desktop Views, Surge in Video Ads

Viewers are watching a lot more video ads than only a few months ago, as content owners put an emphasis on monetization.
Online Video News, Posted 22 Jul 2013

Video Ad Spending to Increase, But Barriers Remain: Rocket Fuel

Before they transfer TV ad dollars to online, advertisers need to be sure their clients will reach a comparable audience.
Online Video News, Posted 12 Jul 2013

Videology Platform Unifies TV and Online Video Ad Buying

Dubbed "Descartes," the platform helps advertisers find the best mix of reserved and non-reserved media buys.
Online Video News, Posted 11 Jul 2013

Rocket Fuel Partners With BrightRoll on Video Ad Bidding

Real-time bidding solution runs on Equinix data centers, giving it a faster response time than a public connection would.
Online Video News, Posted 10 Jul 2013

YuMe Files for $65M IPO; Will it Fare Better than Tremor?

The ad network can target demographics for brands and turn a profit, but can it make a splash on Wall Street?
Online Video News, Posted 03 Jul 2013

TubeMogul Launches BrandPoint for Planning Video Ad Campaigns

Online video ad buying gets closer to TV ad buying with this self-service tool.
Online Video News, Posted 25 Jun 2013

Audible Magic Releases TV Advertising ACR Solution

The ACR specialist also announces video fingerprinting that lets apps ID video content with only a few frames.
Online Video News, Posted 24 Jun 2013

Rovi Debuts Entertainment Analytics, Big Data for Multiscreen

After acquiring IntegralReach, Rovi is unveiling a big data analytics solution for targeted reach.
Online Video News, Posted 03 Jun 2013

How Zappos Succeeds with Online Product Videos

Demo videos give Zappos customers a real feel for products. Learn how Zappos streamlined its video-creation system.
Featured Articles, Posted 31 May 2013

BlackArrow Offers Ad Solution for Linear IP Pay TV Channels

Comprehensive solution lets broadcasters stream channels while inserting targeted online video ads.
Online Video News, Posted 30 May 2013

TubeMogul Raises $10M in Second-Round Series C Funding

As part of its Asian invasion, TubeMogul opens an office in Beijing and grows its Singapore and Sydney offices.
Online Video News, Posted 30 May 2013

Videology Raises $60M in Series D Funding Round

Advertising company will create new technology to bring TV marketing to internet-connected devices.
Online Video News, Posted 29 May 2013

Tremor Files for IPO, Aims to Raise Up to $86.3M

While it's not yet profitable, the outlook is strong for Tremor, which sees big growth coming to online video advertising.
Online Video News, Posted 24 May 2013 and FreeWheel Partner to Serve Ads with

The universal encoding and streaming service now offers integrated targeted ad support, thanks to a collaboration with FreeWheel.
Online Video News, Posted 21 May 2013

Unicorn and Apptelic Partner for Video App Monetization

Broadcasters that want to stream content and ads to Windows viewers will soon have a new option.
Online Video News, Posted 16 May 2013

Digital Rapids Adds Netflix, H.264 Enhancements to StreamZ

A software upgrade for StreamZ, StreamZHD, and Flux offers H.264 and MPEG-2 improvements, and easier ad insertion.
Online Video News, Posted 16 May 2013

Canada Leads on Cross-Device Video Advertising, Says Videology

Video viewers in Canada watch a greater proportion of their content on mobile devices and connected TVs.
Online Video News, Posted 14 May 2013

Taboola Recommendations Push Digital Spy Past 1M Streams in March

By partnering with Taboola for recommendations, Hearst U.K. properties have seen an increase in traffic.
Online Video News, Posted 08 May 2013

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