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Adobe Announces Primetime Analytics, QOS Improvements

Also, Adobe announces TBS as a Primetime customer; will drive live linear and VOD content for TBS apps and sites.
Online Video News, Posted 24 Sep 2013

AOL Hosts Inaugural Programmatic Upfront

Advertisers, get time back to work creatively once freed from manual ad buying, declared AOL execs and partners.
Online Video News, Posted 24 Sep 2013

BrandAds Unveils Unified Video Ad Analytics Solution

BrandAds Bridge promises to deliver a range of metrics in real-time for campaigns run across vendors and platforms.
Online Video News, Posted 17 Sep 2013

Viacom Uses Brightcove Video Cloud for MTV, Nickelodeon Apps

MTV, Nickelodeon, and Comedy Central fans can view native video apps on iOS devices and the Xbox.
Online Video News, Posted 10 Sep 2013

TubeMogul Report: Evenings Are Primetime for Tablet Viewing

After analyzing millions of pre-roll video ads, TubeMogul finds that mobile viewers prefer evenings late in the week.
Online Video News, Posted 06 Sep 2013

AOL On Brings Interactive Video Ad from Carambola to the U.S.

With the Spot On ad format, viewers can take quizzes, read trivia, shop online, and then jump back to the video.
Online Video News, Posted 20 Aug 2013

Digitas: Ads Perform Better When Viewers Are Given a Choice

After an exhaustive study of online video ad formats, Digitas finds that viewers are more likely to view ads they can choose.
Online Video News, Posted 15 Aug 2013

AOL Will Acquire Adap.TV for $405M

Already a leader in original online videos, AOL places a big bet on programmatic online video ad buying.
Online Video News, Posted 07 Aug 2013

NHL: Online Video Personalization Is a Priority

Getting the multiscreen entertainment experience right means providing targeted, valuable information to both viewers and advertisers.
Featured Articles, Posted 29 Jul 2013

A+E: TV Everywhere Has a Major Impact on Content Discoverability

Time- and place-shifted video-on-demand is disruptive to how networks market their new programs.
Featured Articles, Posted 26 Jul 2013

Younger Viewers Prefer Channel- or Program-Specific Apps: Report

Parks Associates looks at how people use TV content apps and finds they're overwhelmingly happy with the experience.
Online Video News, Posted 22 Jul 2013

June Video Rankings: Growth in Desktop Views, Surge in Video Ads

Viewers are watching a lot more video ads than only a few months ago, as content owners put an emphasis on monetization.
Online Video News, Posted 22 Jul 2013

Video Ad Spending to Increase, But Barriers Remain: Rocket Fuel

Before they transfer TV ad dollars to online, advertisers need to be sure their clients will reach a comparable audience.
Online Video News, Posted 12 Jul 2013

Videology Platform Unifies TV and Online Video Ad Buying

Dubbed "Descartes," the platform helps advertisers find the best mix of reserved and non-reserved media buys.
Online Video News, Posted 11 Jul 2013

Rocket Fuel Partners With BrightRoll on Video Ad Bidding

Real-time bidding solution runs on Equinix data centers, giving it a faster response time than a public connection would.
Online Video News, Posted 10 Jul 2013

YuMe Files for $65M IPO; Will it Fare Better than Tremor?

The ad network can target demographics for brands and turn a profit, but can it make a splash on Wall Street?
Online Video News, Posted 03 Jul 2013

TubeMogul Launches BrandPoint for Planning Video Ad Campaigns

Online video ad buying gets closer to TV ad buying with this self-service tool.
Online Video News, Posted 25 Jun 2013

Audible Magic Releases TV Advertising ACR Solution

The ACR specialist also announces video fingerprinting that lets apps ID video content with only a few frames.
Online Video News, Posted 24 Jun 2013

Rovi Debuts Entertainment Analytics, Big Data for Multiscreen

After acquiring IntegralReach, Rovi is unveiling a big data analytics solution for targeted reach.
Online Video News, Posted 03 Jun 2013

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