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CES2014 : Marissa Mayer Announces Sweeping Yahoo! Revamp

The internet giant introduces a revised suite of ad tools, declares 2014 year of video, and buys contextual search specialist Aviate
Online Video News, Posted 07 Jan 2014

Blurred Lines: Divisions Between Second Screen and First Are Becoming Cloudier

At today's 2nd Screen Summit, execs from CBS Interactive, YuMe, Videology, Mass Relevance, and Ogilvy explored how second-screen content and experiences can drive first-screen engagement, and how that can be monetized.
Featured Articles, Posted 06 Jan 2014

Brightcove Acquires Unicorn Media

Unicorn's Once technology gives Brightcove an end-to-end solution for mobile and ad insertion, with an eye towards getting around the increasingly prevalent use of ad blockers
Featured Articles, Posted 06 Jan 2014

Football Scores for Online Video Advertising

Adap.tv crunched the numbers and found that football-related online video programming delivers strong results for advertisers.
Featured Articles, Posted 03 Jan 2014

Embracing Scare Tactics, the Cable Industry Still Doesn’t Get It

Can the cable and satellite companies frighten viewers into keeping expensive pay TV subscriptions? It's frightening that they think so.
Featured Articles, Posted 31 Dec 2013

BrightRoll Adds Nielsen Ratings to Video Advertising Console

Advertisers will be able to compare online and television video ad effectiveness in real-time with Nielsen OCR data.
Online Video News, Posted 13 Dec 2013

FreeWheel Report Finds Authenticated Video Viewing Growing 217%

TV Everywhere and mobile viewing showed strong growth in the past year, says the latest FreeWheel quarterly report.
Online Video News, Posted 04 Dec 2013

Should TV Embrace YouTube? USA Network Says Yes With Caveats

YouTube is a giant player, but it takes a giant chunk of advertising revenues. While it's a part of USA's online strategy, Streaming Media West 2013 attendees learned, its role is limited.
Featured Articles, Posted 19 Nov 2013

Adapt or Die, Says Adap.tv in Streaming Media West Keynote

The digital revolution and programmatic have already transformed several industries. Now, it's television's turn.
Featured Articles, Posted 19 Nov 2013

TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting

Brands can achieve higher completion rates by understanding the motivations that drive its viewers.
Online Video News, Posted 18 Nov 2013

YouTube to Work With Nielsen Ratings in 2014

After leaving many millions on the table, the video giant will begin offering advertisers Nielsen ratings early next year.
Online Video News, Posted 15 Nov 2013

Streaming Media West Preview: Adap.tv Focuses on Programmatic

Data is already making a big impact in the online video ad market, and will soon change how video is created and distributed, as well.
Featured Articles, Posted 14 Nov 2013

Yahoo Opens Personal Data for Starcom Targeted Video Ads

In an exclusive arrangement, Starcom will use Yahoo search and email data to create targeted video ads for major brands.
Online Video News, Posted 12 Nov 2013

BrightRoll Releases Console for Programmatic Video Ad Buying

The latest ad company to offer programmatic buying tools, BrightRoll creates an all-in-one browser-based dashboard.
Online Video News, Posted 24 Oct 2013

Adap.TV Releases State of the Industry Report, Charts Ad Rise

Online video advertising is growing fast, and this report charts where spending is happening and where it will jump in 2014.
Online Video News, Posted 22 Oct 2013

Yuvad Releases Three 1U Encoding Solutions for Advertising

The Yuvision line includes three configurations, and is targeted at OTT customers streaming real-time or on-demand video.
Online Video News, Posted 21 Oct 2013

Unicorn and Iris.TV Partner on Personalized Streams

Combined system works without SDKs or plug-ins, letting publishers stream more videos and ads.
Online Video News, Posted 15 Oct 2013

Mobile Video Ad Company mDialog Awarded Two Patents

The patents protect systems mDialog uses to serve targeted in-stream advertising to mobile devices.
Online Video News, Posted 10 Oct 2013

A $405 Million Price Tag for Adap.tv? AOL Paid Way Too Much!

The entire online video ad market is overinflated, and AOL paid several times what unprofitable Adap.tv is worth.
Featured Articles, Posted 07 Oct 2013

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