Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on YouTube

Video Advertising

AOL Offers a Parade of Stars and Inspirational Series at NewFront

In an online first, AOL is working with Nielsen to offer online video ratings that are comparable to those used by television shows.
Online Video News, Posted 29 Apr 2014

IAB Releases Original Digital Video Study for Start of NewFronts

Digital Content NewFront season is here, and the IAB presents fresh numbers on why online content creators should feel optimistic.
Online Video News, Posted 28 Apr 2014

Vungle Intros Video Ad Exchange for Apps, Makes TV Ads Mobile

Mobile apps have so far been video ad-free, but one company wants to change that. How will ad buyers and viewers respond?
Online Video News, Posted 25 Apr 2014

Sightly Offers Personalized Video Ads for Local Markets

Deliver hyper-local ads to the right audience at the right time. That's the promise of Sightly's TargetView technology.
Online Video News, Posted 24 Apr 2014

Innovid Unveils Atom, End-to-End Ad Platform for Online and TV

Built with an open architecture, Atom serves ads to multiple platforms and lets buyers integrate third-party verification solutions.
Online Video News, Posted 24 Apr 2014

BrightRoll Partners with DoubleClick, comScore, and Nielsen

At the BrightRoll Video Summit, the company announced a programmatic partnership with DoubleClick and reporting with comScore and Nielsen.
Online Video News, Posted 23 Apr 2014

AOL Will Offer Nielsen Ratings for Online Shows by the Fall: WSJ

At its NewFront presentation next week, AOL will offer true TV-style ratings, and new shows from Ellen DeGeneres and Ron Howard.
Online Video News, Posted 21 Apr 2014

Kaltura Launches Video Monetization Suite for Revenue Creation

With its all-inclusive revenue generation tools, Kaltura's suite helps with ad delivery, subscriptions, TV Everywhere, and more.
Online Video News, Posted 04 Apr 2014

TubeMogul Files for IPO, Aims to Raise $75M

Big money public offerings and acquisitions continue to dominate the online video ad market, with TubeMogul the latest.
Online Video News, Posted 26 Mar 2014

TubeMogul Offers Free Video Viewability Reports for All Ad Buyers

Using open source technology that it created, TubeMogul lets all advertisers know if their videos have a chance of being seen.
Online Video News, Posted 21 Mar 2014

The State of Video Advertising 2014

Video advertising has been experiencing rapid growth. Now, as it begins to mature even further, we're starting to see more powerful video advertising tools and a more cohesive overall picture.
Featured Articles, Posted 18 Mar 2014

BrightRoll Expands Partnership With Equinix to Amsterdam Facility

By building a data center in Amsterdam, BrightRoll brings ultra-low latency real-time bidding to European buyers.
Online Video News, Posted 14 Mar 2014

Vindico Interactive Video Ad Study Finds Impressions Up 77%

Interactive ads do a better job of engaging with the viewer, the study says, although ad viewability remains a problem.
Online Video News, Posted 13 Mar 2014

IAB Releases Updated Video Ad Metric Definitions for Comment

This first update since 2009 is designed to bring the language up-to-date with current online video advertising practices.
Online Video News, Posted 13 Mar 2014

SXSW ’14: Instagram or Vine? Panel Shows Brand Video Successes

Short-form online video isn't just a promotional tool, marketers find. It's also a way to engage and interact with the viewer.
Featured Articles, Posted 07 Mar 2014

Videology Adds Nielsen Data for Combined TV/Online Ad Buying

Using audience data from Nielsen, Videology customers can plan, buy, measure, and optimize TV and online campaigns from one platform.
Online Video News, Posted 04 Mar 2014

Comcast to Acquire FreeWheel for $320M

The cable giant will grow its online efforts with ad-streaming technology from FreeWheel, insiders predict.
Online Video News, Posted 03 Mar 2014 Adds Programmatic Buying for Linear TV

Audience Path,'s programmatic buying platform, now lets buyers execute targeted linear and digital campaigns with one tool.
Online Video News, Posted 03 Mar 2014

FreeWheel Report: Streaming TV Starting to Look Like Broadcast

According to FreeWheel's Q4 2013 Video Monetization Report, ad views on long form content are exploding, and completion rates are strong.
Online Video News, Posted 27 Feb 2014

Pages: << Prev  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35   Next >>