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Adobe to Highlight a More Robust Primetime Offering at NAB

Major League Baseball is partnering with Adobe this season, and served 2.7M live video streams on opening day.
Online Video News, Posted 10 Apr 2015

Cocktail Parties at NAB 2015

Roundup of cocktail parties on-site and off, during NAB 2015
Sponsored Articles, Posted 09 Apr 2015

Ooyala Debuts Ooyala IQ, Revised Analytics Tool to Drive Revenue

Currently in closed beta, the platform lets publishers offer advanced viewer targeting for higher ad rates.
Online Video News, Posted 08 Apr 2015

Telestream Announces Dynamic Ad Insertion Solution for VOD

With VOD Producer DAI, content owners can automatically create DAI-complaint files within their existing cable infrastructure.
Online Video News, Posted 03 Apr 2015

Google Expands Preferred YouTube Ad Spots to Canadian Buyers

Select agency partners will sell ad spots in the top 5 percent of YouTube content to Canadian brand buyers.
Online Video News, Posted 02 Apr 2015

The State of Online Video Advertising 2015

From ‘programmatic' to ‘viewability,' buzzwords are becoming reality, and the online video market is at a tipping point.
Featured Articles, Posted 19 Mar 2015

Videoplaza and TubeMogul Announce Programmatic Ad Marketplace

2015 should be a strong year for programmatic digital video ad buying, with TV ad budgets finally shifting to online content.
Online Video News, Posted 18 Mar 2015

YuMe Shows Value of Cross-Screen Advertising for Multi-Taskers

Just because the TV is on doesn't mean viewers are watching it. A study shows that multi-taskers see more ads on mobile devices.
Online Video News, Posted 11 Mar 2015

38% of Video Plays Now on Phones and Tablets: Ooyala Report

Thanks to a December surge, mobile plays reach their highest share yet. Ad completion rates are high across all devices.
Online Video News, Posted 11 Mar 2015

Adobe Primetime Joins Marketing Cloud, Offers Advanced Targeting

With the two platforms linked, marketers can get granular data on viewer engagement and deliver ads to specific demographics.
Online Video News, Posted 10 Mar 2015

Live Online Video Viewing Grew 297% in 2014, Finds FreeWheel

Living room devices are now more popular than tablets for long-form video, and viewers are waiting longer to catch up with favorite shows.
Online Video News, Posted 25 Feb 2015

Endemol Talks Online Brand-Building: Start With Clear Objectives

There are many different tools that media properties could use in online video campaigns, but first they need to be clear about their goals.
Featured Articles, Posted 23 Feb 2015

YouTube Will Offer Subscription Service for Avoiding Ads

While the experience is currently being fine-tuned, a subscription plan is in the works and will launch in the next few months.
Online Video News, Posted 19 Feb 2015

BrightRoll Survey: Online Video Ads as or More Effective Than TV

In its annual ad agency survey, BrightRoll finds that online video ads are going mainstream, with agencies increasingly relying on them.
Online Video News, Posted 18 Feb 2015

The Key to Online Video Success Is Authenticity, Says YouTube

Any voice can find an audience on YouTube as long as viewers believe it's authentic and honest about what it wants to communicate.
Featured Articles, Posted 11 Feb 2015

Open Letter Calls for Cooperation on Online Ad Viewability Data

Now that the MRC and IAB have created online ad viewability standards, they need reliable data on how display and video ads are placed.
Online Video News, Posted 30 Jan 2015

How to Successfully Integrate Brands With Streaming Entertainment

For Believe Entertainment Group, the key to brand involvement is putting the talent first, looking for brand opportunities later, and always being truthful with the viewer.
Featured Articles, Posted 27 Jan 2015

RGB Networks Sold to Imagine Communications for Undisclosed Sum

The move—the fourth recent acquisition by Imagine—further consolidates the TV Everywhere landscape, and is focused on ad-insertion technology.
Online Video News, Posted 27 Jan 2015

Vimeo and Maker Studios Partner on Paid Distribution Deal

YouTube stars are branching out from YouTube, looking for new sources of revenues. Vimeo provides a home for exclusives.
Online Video News, Posted 15 Jan 2015

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