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Ooyala Debuts Ooyala IQ, Revised Analytics Tool to Drive Revenue

Currently in closed beta, the platform lets publishers offer advanced viewer targeting for higher ad rates.
Online Video News, Posted 08 Apr 2015

Roku Updates Roku 3 With Voice Search, Roku 2 With Faster Engine

In addition, Roku set-top-box owners will get updated software with channel search and a way to follow new movie releases.
Online Video News, Posted 06 Apr 2015

How to Deepen Viewer Engagement With Second Screen Experiences

TV viewers are watching with a tablet or smartphone in-hand. Offering the right online content can help keep them invested in the show.
Featured Articles, Posted 06 Apr 2015

Pre-Flight Drone Training: Streaming Media East Preview

Scott Strimple offers a sneak preview of his full-day Streaming Media University workshop, Pre-Flight Drone Training: Best Practices for Aerial Video, which takes place May 11, 2015 at the New York Hilton Midtown at Streaming Media East.
Featured Articles, Posted 06 Apr 2015

For Online Video, Context as Important as Content: Disney ABC

Viewers are leaning forward, not back, and actively looking for engaging premium video. Metadata is the key to providing satisfying experiences.
Featured Articles, Posted 03 Apr 2015

Media Companies Reassess Their Identities as Expectations Change

For streaming video providers, the choice now is to either build in-house or to look to the cloud and get out of the technology business.
Featured Articles, Posted 02 Apr 2015

Sling TV Will Offer HBO for $15/Month, Includes Live and VOD

Just in time for the Game of Thrones and Silicon Valley premieres, Sling TV will offer an HBO add-on pack to subscribers.
Online Video News, Posted 01 Apr 2015

New HEVC Patent Pool: What Are the Implications?

Last week, HEVC Advance announced it is forming a new patent pool in addition to the one offered by MPEG LA. While the new group—which will likely include Dolby, GE, Mitsubishi Electric, Philips, and Technicolor—did not announce licensing terms, past precedent indicates that the royalties won't likely be onerous for most encoding and decoding vendors, though how it will affect content publishers is less clear.
Featured Articles, Posted 01 Apr 2015

SnapStream Launches Cloud DVR for Easy Enterprise Access

Record feeds from multiple geographies and combine programs in an online library that employees can access from any location.
Online Video News, Posted 31 Mar 2015

Buyer's Guide to Media and Entertainment Video Platforms 2015

Filming in remote locations becomes much easier with the right MEVP as a partner. Here are five questions to ask before making a purchase.
Featured Articles, Posted 31 Mar 2015

Morgan Spurlock Gets Connected on AOL

Today, AOL debuts its biggest online video experiment yet: Connected, a reality show in which real people document their real lives. We sat down with producer Morgan Spurlock for this exclusive interview.
Featured Articles, Posted 31 Mar 2015

Adobe Report Predicts Mobile Video Overtaking Desktop by Q4 2016

Before long, more online video starts will take place on mobile devices than on desktop, yet desktop viewers watch for far longer.
Online Video News, Posted 27 Mar 2015

Vessel Launches, Offers Early Access to Popular YouTube Content

Members who sign up in the first three days will get 12 months of premium service for free; after that $2.99 per month.
Online Video News, Posted 24 Mar 2015

The Golden Age of Streaming?

As anyone who's binge-watched a favorite show will tell you, there's an embarrassment of riches of great online video content. But why does so much of it still adhere to the conventions of broadcast TV?
Featured Articles, Posted 23 Mar 2015

PlayStation Vue Now Available—For Some People on Some Devices

Can an online service without ABC and ESPN succeed? Does the $50 per month price offer enough of a savings? Sony tempts people to cut the cord.
Online Video News, Posted 19 Mar 2015

Imagine Communications Creates Multiscreen Cloud Video Platform

The modular platform lets publishers stream content to any device, and serve relevant ads wherever viewers are watching.
Online Video News, Posted 17 Mar 2015

Apple to Follow Sling TV With Slim Online Bundle, Reports WSJ

If a news report is correct, Apple will soon lure cord-cutters with a bundle that includes most of the broadcast networks.
Online Video News, Posted 17 Mar 2015

SXSW '15: Meerkat's Ben Rubin in the Spotlight

In a last-minute addition to the busy SXSW schedule, Yahoo tech guru David Pogue interviewed Meerkat CEO Ben Rubin about the company's speedy rise—and the challenges it's already facing
Featured Articles, Posted 15 Mar 2015

SXSW '15: Sitcom Community Finds a New Home at Yahoo

The move from network to digital has brought the writers and crew of Community new freedom, but they say they're only doing what's true to the spirit of the show, which launches its sixth season Tuesday.
Featured Articles, Posted 15 Mar 2015

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