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NBC Launches Playmaker Media, Streaming Video Support Service

After 10 years of live streaming the Olympics and other high-level sporting events, NBC Sports creates a side business out of it. The IOC is its first client.
Online Video News, Posted 24 May 2016

Whistle Sports Says Focus on the Story, Avoid Clickbait: Video

You won't believe this one weird trick that Brian Selander of Whistle Sports revealed at Streaming Media East about connecting with over-the-top audiences.
Featured Articles, Posted 23 May 2016

VR Is a Marathon Not a Sprint, Road to Adoption Will Take Years: Video

In this Streaming Media East interview, Joel Espelien of The Diffusion Group explains why most people are getting virtual reality's future wrong.
Featured Articles, Posted 23 May 2016

Twitter NFL Feed Will Only Offer 'Low-Level Streaming': NeuLion

Noting that Twitter's upcoming Thursday night NFL streams will provide a bare-bones experience, NeuLion calls it a sales tool for Game Pass.
Online Video News, Posted 23 May 2016

YouTube Will Launch Dedicated VR Video App Later This Year

NBA, BuzzFeed, and Tastemade are already on board as sponsors, and YouTube is working with camera makers to expand its Jump platform.
Online Video News, Posted 20 May 2016

Comcast to Stream More than 6,000 Hours from Rio Olympics

Comcast and NBC will offer total of 11 networks and 40 simultaneous streams from the games in Rio this August
Featured Articles, Posted 20 May 2016

Across Demographics, Netflix Beats Live TV, Finds E-Poll Survey

When viewing a program, people who have streamed a full-length show in the last six months far prefer streaming their content to watching live TV.
Online Video News, Posted 19 May 2016

Netflix and Univision Partner for 'Reverse Syndication' Deal

In an innovative arrangement, Univision will show the first seasons of two Netflix series, helping Netflix reach Hispanic viewers.
Online Video News, Posted 18 May 2016

Streamer Survey Shows 20 Percent Plan to Downgrade Pay TV Service

Millennials are least likely to see the value of pay TV services, but a demand for bundled offerings could help the cable and satellite companies.
Online Video News, Posted 17 May 2016

Euro 2016, Then Olympics, Set to Break Live Streaming Records

Official streams may reach peaks of 15-18TB per second for the Rio Olympics, but the IOC is banning social streaming from the games, without saying how it plans to police or punish fans who use Periscope, Facebook Live to share the games
Featured Articles, Posted 17 May 2016

Eventstream Review: Profit From Paid Live Online Video Events

The combination of Eventstream, Eventbrite, and YouTube Live lets anyone charge for a live webinar, generating leads they can use to grow their business. While a strong contender, the help system could be a lot more helpful.
Featured Articles, Posted 16 May 2016

AT&T Acquiring Quickplay to Support Upcoming Video Services

Quickplay will power three AT&T streaming video services—DirecTV Now, DirecTV Mobile, and DirecTV Preview—that are planned for later in 2016.
Online Video News, Posted 16 May 2016

Playboy Launches Brand Studio; Mashable Looks for Viral Hits

As the 2016 newfront season drew to a close, two newfront newcomers enticed advertisers with upcoming projects and brand support.
Online Video News, Posted 13 May 2016

SME 2016: Authenticity Is Crucial for Branded Online Video

Brands are beating ad-blockers by sponsoring original online video that viewers actually want to watch. However, branded video needs to feel authentic or viewers will turn away.
Featured Articles, Posted 11 May 2016

SME 2016: OTT Discoverability is Still a Challenge

As more and more brands and content owners flock to OTT apps and channels, it's harder and harder to get viewers to discover the content they want. OgilvyOne, AOL, and Gaiam shared their insights at Streaming Media East.
Featured Articles, Posted 11 May 2016

SME 2016: VR Video Is Cumbersome, But Still in its Infancy

The cameras have poor controls, the headsets are bulky, and the results sometimes make people sick. Still, don't write off virtual reality just yet.
Featured Articles, Posted 11 May 2016

SME 2016: Is Facebook Winning the Live Streaming Game?

Facebook Live is relatively new, but panelists at Streaming Media East agreed that it's emerging as the leader in the live social streaming space.
Featured Articles, Posted 11 May 2016

SME 2016: The Great Unbundling and Mass Rebundling

Will a la carte OTT services grab cord-cutters' money, or will skinny bundles win the day? Epic, Fubo.tv, and Univision chime in, and all they can agree on is that choice is key.
Featured Articles, Posted 11 May 2016

SME 2016: Take Your Live Streaming to Where Your Customers Are

NBC TODAY Show's Mario Armstrong talks Facebook Live, Periscope, YouTube Live and a new entrant to the market, Busker, which lets streamers monetize their content
Featured Articles, Posted 10 May 2016

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