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Measuring Success: The Multiplatform Analytics Challenge

Counting viewers has always been a difficulty for streaming publishers, and today's multiplatform world makes the issue more demanding than ever. The answer is to radically rethink video analytics.
Featured Articles, Posted 12 Oct 2016

Unified Remix Combats Ad Blockers

Unified Remix is a software engine that creates a single stream from a playlist created by a call to an ad network, a rule set, or by CMS generation, preventing ad blockers from identifying ad server URLs
Online Video News, Posted 11 Oct 2016

Shudder Goes Into the Woods to Present a Master Class in Horror

The online horror movie service Shudder doesn't just want to show scary movies, it wants to nurture the next generation of horror movie-makers.
Featured Articles, Posted 10 Oct 2016

Video: How Gamification Can Enhance Brand Awareness

Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Short Cuts, Posted 10 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

Roku Introduces Direct Publisher for Code-Free Channel Creation

Publishers can add their content to Roku's cross-app search and discovery system, and have Roku manage all video ad sales.
Online Video News, Posted 05 Oct 2016

Video: How Do You Get Millennials to Adopt OTT Services?

Jason Thibeault of the Streaming Video Alliance discusses survey results on millennial viewing habits for online and OTT video.
Short Cuts, Posted 05 Oct 2016

How Data is Changing HBO

HBO now uses near-real time data to adjust its promotional and marketing efforts on an almost daily basis
Featured Articles, Posted 04 Oct 2016

Advertising Works Better in Live than On-Demand: Yahoo

At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.
Featured Articles, Posted 03 Oct 2016

Video: Home Runs: Using Fiber to Direct and Deliver Live Shows Remotely

Peter Hartz explains how The Switch leveraged fiber technology to cut, switch, and deliver Univision's live soccer broadcasts from their home office, and how the infrastructure can be used for a range of other purposes including live OTT in this excerpt from his Live Streaming Summit panel.
Short Cuts, Posted 03 Oct 2016

Publishers Explore New Forms of Content at NY Media Festival

The future of programming hasn't been decided yet, so companies are experimenting with new ways of attracting viewers and building relationships.
Featured Articles, Posted 30 Sep 2016

Twitter and the NFL: Business as Usual Isn’t Good Enough

For years, over-the-top video providers have struggled to be as good as broadcast. But that's setting the bar too low: They need to be better.
Featured Articles, Posted 28 Sep 2016

Upcoming Amazon Fire TV Stick to Include Alexa Voice Assistance

The Fire TV Stick With Alexa Voice Remote will sell for $39.99, adding voice assistance that can find a movie, check the weather, and order a pizza.
Online Video News, Posted 28 Sep 2016

Video: How Analytics Can Make Your Live Streams More Successful

Experts from Akamai, Comcast, Conviva, and Yahoo! discuss key analytics, metrics, and assessment strategies that will help you deliver more effective and profitable live streams.
Short Cuts, Posted 28 Sep 2016

Pay TV Subscriptions Down, Streaming Could Be Part of the Reason

11 percent of U.S. households have an SVOD account, but don't subscribe to pay TV, while streaming skinny bundles are still under 1 percent of the market.
Online Video News, Posted 27 Sep 2016

Roku Refreshes Hardware Lineup, Adds Lower-Priced Entry Model

4K video support isn't limited to the top model anymore, as Roku now offers 4K in three of its devices. Buyers will also find upscaling, HDR support, and Dolby Digital.
Online Video News, Posted 26 Sep 2016

Video: Apps vs Mobile Web for Live Event Streaming

Experts debate the pros and cons of longform live event viewing on the mobile web and native iOS and Android apps in this clip from Live Streaming Summit.
Short Cuts, Posted 26 Sep 2016

CDNs Phasing Out RTMP Support as Flash Fades Away

Here's a look at all the major content delivery networks' plans for ending support for RTMP and Flash streaming
Featured Articles, Posted 22 Sep 2016

Facebook and Twitter Will Live Stream Presidential and VP Debates

Online video, social networking, and presidential politics combine as both Facebook and Twitter will live stream the upcoming general election debates.
Online Video News, Posted 21 Sep 2016

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