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Netflix Taking Additional $1B Debt to Finance Original Content

Hits like House of Cards, Daredevil, and Stranger Things don't come cheap. Netflix makes a break from licensed content.
Online Video News, Posted 24 Oct 2016

Video: How Can OTT Providers Use Data to Increase Engagement?

Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
Short Cuts, Posted 24 Oct 2016

NBA and NextVR Offer Basketball Fans One Game Per Week in VR

Anyone with a Samsung Gear VR and a compatible phone can test it during the free trial on October 27. After that, it requires a League Pass subscription.
Online Video News, Posted 20 Oct 2016

Vudu Announces Free Movie Tier, Competes With Crackle, Yahoo

Frugal viewers now have another option as Vudu adds thousands of ad-supported movies and shows to its rental offerings.
Online Video News, Posted 19 Oct 2016

Video: The ROI of Redundancy in Large-Scale Live Streams

Verizon's Joe Einstein and Right Brain Media's Deke Cooper discuss redundancy best practices they've used for webcasts that are too big to fail, such as the Grammys, the Academy Awards, and the Masters.
Short Cuts, Posted 19 Oct 2016

Netflix Subscribers, Earnings Way Up; Wall Street Gets it Wrong

While U.S. subscriber growth is slowing, it's not slowing as much as analysts predicted. International expansion helps boost returns.
Online Video News, Posted 18 Oct 2016

FameBit Now Part of Google/YouTube, Connects Brands With Talent

Google takes ownership of a three-year-old startup that provides a self-service marketplace where companies can hire video influencers.
Online Video News, Posted 12 Oct 2016

Live.me Debuts a Shopping Solution for its Broadcasters

Launching with a hand-picked group of top personalities, the platform's shopping features let broadcasters sell original and Live.me-branded merchandise.
Online Video News, Posted 12 Oct 2016

Measuring Success: The Multiplatform Analytics Challenge

Counting viewers has always been a difficulty for streaming publishers, and today's multiplatform world makes the issue more demanding than ever. The answer is to radically rethink video analytics.
Featured Articles, Posted 12 Oct 2016

Unified Remix Combats Ad Blockers

Unified Remix is a software engine that creates a single stream from a playlist created by a call to an ad network, a rule set, or by CMS generation, preventing ad blockers from identifying ad server URLs
Online Video News, Posted 11 Oct 2016

Shudder Goes Into the Woods to Present a Master Class in Horror

The online horror movie service Shudder doesn't just want to show scary movies, it wants to nurture the next generation of horror movie-makers.
Featured Articles, Posted 10 Oct 2016

Video: How Gamification Can Enhance Brand Awareness

Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Short Cuts, Posted 10 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

Roku Introduces Direct Publisher for Code-Free Channel Creation

Publishers can add their content to Roku's cross-app search and discovery system, and have Roku manage all video ad sales.
Online Video News, Posted 05 Oct 2016

Video: How Do You Get Millennials to Adopt OTT Services?

Jason Thibeault of the Streaming Video Alliance discusses survey results on millennial viewing habits for online and OTT video.
Short Cuts, Posted 05 Oct 2016

How Data is Changing HBO

HBO now uses near-real time data to adjust its promotional and marketing efforts on an almost daily basis
Featured Articles, Posted 04 Oct 2016

Advertising Works Better in Live than On-Demand: Yahoo

At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.
Featured Articles, Posted 03 Oct 2016

Video: Home Runs: Using Fiber to Direct and Deliver Live Shows Remotely

Peter Hartz explains how The Switch leveraged fiber technology to cut, switch, and deliver Univision's live soccer broadcasts from their home office, and how the infrastructure can be used for a range of other purposes including live OTT in this excerpt from his Live Streaming Summit panel.
Short Cuts, Posted 03 Oct 2016

Publishers Explore New Forms of Content at NY Media Festival

The future of programming hasn't been decided yet, so companies are experimenting with new ways of attracting viewers and building relationships.
Featured Articles, Posted 30 Sep 2016

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