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Articles

Talk Radio Still A Toddler

According to Bill Rose, general manager and vice president of Arbitron Internet Services, branding is the biggest challenge facing Internet talk radio sites.
Featured Articles, Posted 09 May 2001

IUMA Revived by Vitaminic

European company brings the long-running music site back from the dead.
Featured Articles, Posted 23 Mar 2001

Extreme, Non-Mainstream Sports Push the Envelope

The Web has a way of reflecting all the wackiness the world has to offer, and the realm of streaming sports content is no different. If you’re into dog-sled racing in the far reaches of the Upper Peninsula in Michigan, or kayaking at the Ottawa River Rodeo, look no further than the correct URL. It may take years before full-length streaming coverage of Monday Night Football hits the Internet, but for niche sports fans, the time is ripe.
Featured Articles, Posted 14 Mar 2001

NBA, Video Your Way

Spoonemore of the NBA believes that while fans may not be clamoring for full-game coverage over the Net, the type of personalization the Internet can offer will make shorter video clips very attractive to users.
Featured Articles, Posted 14 Mar 2001

The NBA's Futuristic Blend

While it may seem that streamed media will be a major part of the daily information we consume in the future, it is not clear how we will access that information. Already, content is being planned for PDAs, and there may even be a day you’ll be able to get a sports audio feed from your wristwatch.
Featured Articles, Posted 14 Mar 2001

Major Pro Sports No Different

The same kinds of television rights issues prevent live video coverage of most major sporting events online. The National Hockey League’s broadcasting business is built on regional and national deals.
Featured Articles, Posted 14 Mar 2001

Wide World of Web Sports: A Waiting Game

Streamed sports content seems ripe for success, but those hoping to experience the thrill of victory — either as fans or as companies gunning for a reliable revenue source — may just have to wait.
Featured Articles, Posted 14 Mar 2001

XFL's Extreme Measures

The new extreme football league, the XFL, looks as if it could find a happy home on the Internet with its wild assortment of gratuitous violence, cheerleader voyeurism, and flamboyant personalities.
Featured Articles, Posted 14 Mar 2001

Sites to See: Against the Mainstream

Take a peek outside the ordinary with sites streaming the real, the reviled, and the irreverent in this edition of Sites to See, from the March issue of Streaming Media Magazine.
Featured Articles, Posted 07 Mar 2001

Content Prophets: Addictive Advertisements

Brands are not only becoming backdrops in online games — entire games are being built around advertisements. The result is a compelling, interactive venue that can be a big draw for advertisers.
Featured Articles, Posted 28 Feb 2001

Seeing Green at the House of Blues

The House of Blues (HOB), has been doggedly hoarding a massive cache of streaming content with proven audience appeal, and developing new ways to deliver and monetize that content.
Featured Articles, Posted 17 Jan 2001

Finding the Elusive Business Model

For online entertainment companies, finding the right business model is as elusive as ever. One camp hopes to use the Internet to market ready-for-television shows or cinematic works, or to broker talent for traditional media. This strategy has worked well for companies like IceBox, Heavy and DotComix, all of which have struck deals to produce content for television.
Featured Articles, Posted 11 Jan 2001

Making Money With Streaming Music Videos

Broadcast-quality music videos are great exposure for bands, but they're also notoriously expensive to produce. In Flash-animated music "videos", record labels have found a low-cost way to get the word out – and Web animators stand to gain.
Featured Articles, Posted 27 Dec 2000

Games and Software: Flowing Streams

Streaming games and software boast a key advantage in the industry: They already work to the satisfaction of consumers. A panel session at Streaming Media Europe 2000 shed light on the budding market.
Featured Articles, Posted 12 Oct 2000

Dear RIAA: Put Napster to Work for You

By embracing file-sharing technology, rather than fighting it, the music industry could have a lot to gain. Streamingmedia.com's Scott Baker offers a practical manual for the successful, profit-motivated incorporation of file-sharing applications into the business plans of recording companies.
Featured Articles, Posted 04 Oct 2000

Digital Hollywood: Nagging Content Questions

While the concept of “monetization” was an afterthought at last year’s Digital Hollywood conference, this year it was the sine qua non. Max Bloom attended the show and found a sense of practical realism about the future of online content where fantasy once prevailed.
Featured Articles, Posted 03 Oct 2000

Online Radio Gets A New Hook for Ad Revenue

Targeted audio ad insertion technology is here, which allows online radio stations to strip away their regular ads and replace them with highly targeted in-stream audio ads for web listeners. Is this the killer Web app for radio stations?
Featured Articles, Posted 25 Sep 2000

MP3: Ripping and Encoding

How to Create MP3 Files
Featured Articles, Posted 05 Sep 2000

MP3 Basics

Write it or Rip it, Then Serve it to the World!
Featured Articles, Posted 05 Sep 2000

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