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Enterprise Video

Video: How Branding Strategy Informs Content

Max Polisar of AwesomenessTV describes the range of approaches to branding strategy for online video, based on audience and marketing intent, and how that strategy shapes the content itself.
Short Cuts, Posted 05 Sep 2016

Video: How to Use Quality of Experience to Drive Online Video Ad Revenue

Conviva's Ed Haslam explains how measuring your users' quality of experience (QoE) and strategizing based on experience metrics can grow video-driven ad revenue.
Short Cuts, Posted 31 Aug 2016

How to Use Data to Drive Online Video Success

From content creation to subscriber retention, video publishers are embracing Big Data in a big way. These are the most important trends and challenges behind the video data revolution.
Featured Articles, Posted 29 Aug 2016

How to Stream to Facebook Live

Anyone can broadcast live on Facebook, but if you want to deliver live video from via a computer with streaming or encoding software, read on.
Featured Articles, Posted 29 Aug 2016

Choosing a 4K Camera for Live Events

When discussing the current state of UHD/4K, "current" is a fast-moving target in mid-2016. This article will introduce you to what you need to know to get into 4K for live production and online video, from codecs to cameras.
Featured Articles, Posted 29 Aug 2016

Video: Does Age Matter With Ads and Branded Content?

AwesomenessTV's Max Polisar and AOL Partner Studios' Drea Bernardi discuss the nuances of branding and advertising strategies for online content targeting different age demographics.
Short Cuts, Posted 29 Aug 2016

Panopto Takes $42.8M in Funding Round, Will Simplify Software

Capturing institutional video and streaming live events is still too challenging for many, and that's something Panopto plans to fix with this investment.
Online Video News, Posted 24 Aug 2016

Video: The Future of CDN: An End-to-End Ecosystem

Streaming Media EVP Dan Rayburn discusses the shifting emphasis in the CDN market from delivering bits to providing a complete ecosystem.
Short Cuts, Posted 24 Aug 2016

Video: The Pros and Cons of a Multi-CDN Strategy

Streaming Media EVP Dan Rayburn discusses why using multiple CDNs make sense for some content owners and not for others.
Short Cuts, Posted 22 Aug 2016

Google Transitions Hangouts on Air Users to YouTube Live

While a blog post announced that users won't be able to create new Hangouts on Air sessions, the product is actually being shifted to the enterprise.
Online Video News, Posted 16 Aug 2016

Not All Enterprise Video Delivery Systems Are Created Equal

A look at the varied approaches to delivering video in the corporate environment, including wi-fi, WebRTC, software-defined networking, and software-defined enterprise content delivery networks
Featured Articles, Posted 15 Aug 2016

Video: Is Marketing Video Content Creation Trending DIY?

Vimeo's Anjali Sud, StreamVPG's Scott Farb, and CME Group's Scott Szczurek discuss the latest marketing and branding content creation trends at Streaming Media East 2016.
Short Cuts, Posted 08 Aug 2016

First Look: Microsoft Stream Preview Version

Microsoft's new enterprise YouTube isn't ready for prime time yet, but it offers several impressive features making it one to watch over the next 12 to 18 months
Featured Articles, Posted 04 Aug 2016

Video: How to Build Successful Branding Campaigns With VOD

Vimeo VP of Platform Marketing Anjali Sud discusses successful (and not-so-successful) strategies for building branding campaigns with on-demand online video.
Short Cuts, Posted 03 Aug 2016

Video: AVOD vs. SVOD: Which Delivery Model is Right for You?

MP & Silva's William Mao discusses the pros and cons of opting for an ad-based VOD model vs. building a subscription service.
Short Cuts, Posted 27 Jul 2016

Video: How Do You Achieve Consistent Quality for VOD?

V-Factor Technologies' Jeremy Bennington explains how to test for and ensure consistent quality in VOD delivery within each encoding profile.
Short Cuts, Posted 25 Jul 2016

Video: What's Next for IP-Delivered Video?

Panelists from NBC, Flix, and comScore discuss which OTT business models will and won't work going forward, and whether or not you need scale to be successful.
Short Cuts, Posted 13 Jul 2016

Video: Are OTT Providers Fishing in the Wrong Pond?

Google's Serge Kassardjian, Whistle Sports' Brian Selander, and Recurly's Dan Burkhart discuss the challenges of differentiation in the OTT services market.
Short Cuts, Posted 11 Jul 2016

Are You So Focused On Video That You’re Neglecting Audio?

Even when your video is perfect, nothing sours a streaming experience more quickly than poor audio. Whether you are running the whole show yourself or receiving an audio feed from the "sound guy," there are several areas you need to pay attention to when combining audio into your live video stream.
Sponsored Articles, Posted 13 Jun 2016

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