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Streaming Media Matures:
The Search for Solutions Drives Developments

As with all maturing technologies, now that streaming media has made its way into the mainstream, it's novelty alone no longer suffices to make it noteworthy. Streaming hs to prove itself based on what it actually contributes, or it will quickly become yesterday's news.by Philip De Lancie
Featured Articles, Posted 11 Mar 2003

It’s All About Communication

There’s no denying the tremendous utility in streaming media to deliver information faster, more efficiently, and to a global audience. Columnist Dan Rayburn speaks
Featured Articles, Posted 17 May 2002

Mercedes-Benz Shifts into Streaming Gear (Part II)

One European luxury car manufacturer drives home the point that streaming media isn’t necessarily about a marketing blitzkrieg, but rather a valuable tool in communicating with dealerships and service technicians. Contributor Max Bloom takes a look at Mercedes Benz in this two-part series.
Featured Articles, Posted 19 Nov 2001

Mercedes-Benz Shifts into Streaming Gear (Part I)

One European luxury car manufacturer drives home the point that streaming media isn’t necessarily about a marketing blitzkrieg, but rather a valuable tool in communicating with dealerships and service technicians. Contributor Max Bloom takes a look at Mercedes Benz in this two-part series.
Featured Articles, Posted 12 Nov 2001

Broadband Marketing at Oracle

Oracle, the second biggest software company in the world, has over 150 live webcasts annually and hundreds of on-demand streams, in practically every area of its business. Contributor Max Bloom looks at how its streaming initiatives saved the company almost $10 million a year.
Featured Articles, Posted 04 Sep 2001

Rockwell Streams Well

After the merger that created industrial automation company Rockwell Automation, it decided to start its own video production department to handle streaming internally. Contributor Max Bloom writes about how Rockwell is making streaming work in a multicast environment.
Featured Articles, Posted 27 Aug 2001

Caching Appliances to the Enterprise WAN Rescue

At Streaming Media West 2001, vendors are showing proven, new, and upcoming caching appliances that will be of interest to any IT manager who hasn’t already implemented caching for corporate streaming.
Featured Articles, Posted 21 Jun 2001

Stream of Consciousness: Integrate or Disintegrate

In his monthly column for Streaming Media Magazine, VP Interactive Joey Manley tells us why the companies and individuals in the middle tier of streaming media services — enterprise-wide integration and digital asset management — will thrive.
Featured Articles, Posted 11 Jun 2001

Enterprise Case Study: HP’s Streaming Group Grows Up

Born as the in-house media production organization for mighty Hewlett-Packard, the media solutions group will soon be taking its act on the road. Contributor Max Bloom tells us why the corporate production studio at HP has been so busy.
Featured Articles, Posted 23 May 2001

ICDNs: Delivery into the enterprise

Back when streaming video first started catching on, many companies were compelled to try streaming over their corporate networks. But IT managers feared that streaming would clog the pipes, slowing the passage of mission-critical data. Stream-enabling a network quickly became a priority.
Featured Articles, Posted 16 May 2001

Microsoft’s Streaming Service Bureau

Before the advent of streaming video, major company-wide events were broadcast via satellite, or recorded for later distribution throughout the company via videotape or CD-ROM. The unit responsible for those earlier productions – now known as Microsoft Studios – today produces the bulk of streaming media at Microsoft.
Featured Articles, Posted 07 May 2001

Enterprise Case Study: Microsoft’s Mandate

Virtually every product group within Microsoft employs streaming media for internal communications, e-learning, or marketing. Contributor Max Bloom shows us that for Microsoft, ROI is the impetus, but its efforts illuminate new potential for corporate streaming.
Featured Articles, Posted 07 May 2001

For Microsoft, ROI is King

Like other enterprises, Microsoft must justify large streaming media expenditures with comparable returns on investment. Yet, some ROIs are more easily measured than others.
Featured Articles, Posted 07 May 2001

Making Streaming Media Essential

Whether targeting consumers or corporations, capitalizing on efficiency and interactivity is what will make streaming indispensable, says Yahoo! co-founder and Chief Yahoo! Jerry Yang, in his column for Streaming Media Magazine.
Featured Articles, Posted 23 Apr 2001

Boeing, Streaming in Seattle

Dedicated, in-house A/V operations produce hundreds of streaming hours per year for Boeing, using the latest in production equipment.
Featured Articles, Posted 05 Mar 2001

Boeing, Attack from All Angles

Currently, Boeing has a three-pronged approach to deploying streaming video: using the public Internet, its company intranet, and an extranet accessible by vendors and customers with special credentials. The target audience for these videos includes suppliers, employees, customers, and the public at large.
Featured Articles, Posted 05 Mar 2001

Jet Streaming

The Boeing Company, a pioneer in its early use of streaming media for corporate communications, is poised to integrate streaming media even deeper. Contributor Max Bloom takes us inside one of the world’s largest enterprise networks.
Featured Articles, Posted 05 Mar 2001

Opportunities in the Enterprise

By bringing tangible return on investment and increased efficiency, streaming technology is proliferating in the intranets and extranets of corporations on a major scale. Contributor Max Bloom explores what opportunities the enterprise offers for streaming product and service providers.
Featured Articles, Posted 26 Feb 2001

Still Some Barriers to Entry

Bandwidth isn’t the only barrier to streaming in the enterprise. A corporation’s acceptance of streaming media can have as much to do with corporate culture as network capacity.
Featured Articles, Posted 26 Feb 2001

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