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Eyes on the Enterprise: YouTube for the Enterprise

Now is the time for organizations to look at ways to make user-generated content part of their official communications strategy.
Featured Articles, Posted 05 Oct 2007

Eyes on the Enterprise: Sunny Skies Ahead

Business multimedia is finally coming into its own, but we still need to be skeptical of overhyped growth.
Featured Articles, Posted 05 Oct 2007

Case Study: IBM Takes Webcasting to the Desktop

IBM has been webcasting for more than a decade. But with the help of IVT Studio, Big Blue is making it accessible to anyone in the organization, from division managers to the C-suite.
Fri., Sept. 21, by Mark Fritz
Featured Articles, Posted 20 Sep 2007

Case Study: Jyske Bank Serves Espresso, Enterprise Video

With the help of Media Publisher, Envivio, Stratacache, and IBM Services, the Danish bank offers customers a dazzling video experience in addition to more traditional financial services.
Featured Articles, Posted 24 Aug 2007

Commentary: Eyes on the Enterprise—Can't Start a Fire...

Instead of pitching itself as a poor man’s answer to television, the web has to distinguish itself by the end-user marketing experiences it can uniquely deliver—especially when it comes to marketing and advertising.
Tues., August 7, by Steve Vonder Haar
Featured Articles, Posted 06 Aug 2007

Commentary: Eyes on the Enterprise—Cisco's Wake-Up Call

It might seem like a sleeping giant now, but the combination of Cisco and WebEx will do far more to transform the online video space than Google’s acquisition of YouTube last year.
Tues., May 29, by Steve Vonder Haar.
Featured Articles, Posted 29 May 2007

Commentary: SM East 2007—More Substance, Less Hype

The show floor at the New York Hilton—bursting at the seams with exhibitors and attendees—buzzed with spirited discussions about Flash, Silverlight, citizen journalism, user-generated content, and the state of the industry.
Sun., May 20, by Tim Siglin
Featured Articles, Posted 20 May 2007

Streaming Media East 2007: Emphasis on the Enterprise

Announcements from Accordent and Media Publisher highlight the news coming out of Streaming Media East this week, sending a clear message that enterprise streaming is as strong as ever.
Tues., May 15, by Eric Schumacher-Rasmussen
Featured Articles, Posted 15 May 2007

Review: Adobe Captivate 2

Captivate 2 is a "must download" for anyone creating application-based screen cams, online quizzes, or simulations, and—despite some significant flaws—don’t be surprised if you quickly find it invaluable as a standalone tool or a way to supplement video training materials.
Featured Articles, Posted 10 May 2007

NSCA: Sounds Like Streaming

Systems contractor show once again proves that streaming is penetrating traditional analog audio strongholds, with implications that may benefit the entire streaming industry.
Featured Articles, Posted 20 Mar 2007

Flash Media Encoder: You Ain't Seen Nothin' Yet

The quiet release last month of Flash Media Encoder was exciting enough for Flash devotees. But, according to Adobe, the real excitement is yet to come, as future products and partnerships expand FME's presence and power.
Mon., Mar. 12, by Geoff Daily
Featured Articles, Posted 11 Mar 2007

Case Study: Integrating Webcasting Into Marketing

At Cramer, an integrated marketing solutions provider in Norwood, Mass., executives at client organizations are discovering ways to implement web audio and video that make multimedia-enriched online events and presentations an important element of marketing campaigns for companies competing in a wide range of industries, from pharmaceuticals to consumer-branded goods.
Featured Articles, Posted 15 Feb 2007

Case Study: Marketing to Marketers With On-Demand Video

One organization that thinks it has found a better way to market itself is the Chief Marketing Officer (CMO) Council. And its better way is through on-demand mini-webcasts produced and hosted by ON24.
Featured Articles, Posted 15 Feb 2007

Case Study: Turning Training Into Profit

At Parts Now!, online multimedia is turning training into a new forum for boosting revenue. The 17-year-old distributor of computer printer parts has developed a strategy for using rich media to extend the reach of complex training sessions that are sold to companies and individuals seeking corporate accreditation in the repair of broken computer printers.
Featured Articles, Posted 15 Feb 2007

World Trade Centers Association Hopes Streaming Turns Education into a Revenue Source

Global 100 ties together vendor-sponsored education, streaming capabilities, and market experts for educational initiatives worldwide.
Wed., Dec. 20, by Tim Siglin
Featured Articles, Posted 20 Dec 2006

Excellence in the Enterprise

In the enterprise, however, the ROI is proven, as the following case studies—think of this article as a “virtual panel presentation,” if you will—attest. The experiences of each organization—Lockheed Martin, Target, Verizon, and Wachovia—reveal different challenges and successes in the enterprise space.
Featured Articles, Posted 15 Nov 2006

Eyes on the Enterprise: Streaming Video's Marketing Potential: Don't Believe the Hype

Excitement over the distribution of video via the web is conjuring up renewed visions of online market opportunity. Mainstream media outlets are once again publishing ever more frequent stories about start-ups carving out new businesses in the online video sector. Venture capitalists are calling my office more often, trying to get a handle on the next big thing to incorporate web video.
Featured Articles, Posted 15 Nov 2006

Excellence in the Enterprise

Four streaming pros share their expertise and the lessons they've learned in implementing successful video communications initiatives in their organizations.
Featured Articles, Posted 13 Nov 2006

If You Webcast It, How Many Will Come?

Too many viewers can result in unforeseen delivery costs and overwhelm your infrastructure. Too few viewers, on the other hand, can leave you paying for bandwidth that goes unused. As a result, properly estimating the size of a webcast’s audience is often essential to its success.
Mon., Oct. 30, by Geoff Daily
Featured Articles, Posted 30 Oct 2006

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