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THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising
Sponsored Articles, Posted 24 Jan 2017

Telstra OTT Report Explores OTT Monetization Models

Report examines AVOD, SVOD, and TVOD sentiments across the globe, and finds SVOD leading the way in most markets
Featured Articles, Posted 24 Jan 2017

How Time, Inc. Uses Data to Deliver Better Content, Stronger ROI

An old media company is learning new tricks as Time overhauls its editorial and advertising operations through the use of granular data on video viewing.
Featured Articles, Posted 23 Jan 2017

Video: How to Make Money With OTT

Ben Miller of Sinclair Broadcast Group discusses strategies for making subscription and advertising-based business models for making OTT content delivery profitable.
Short Cuts, Posted 19 Jan 2017

Video: How to Reach an Audience in a Blended Content Delivery Ecosystem

Ben Miller of Sinclair Broadcast Group discusses the challenges content companies face in reaching their intended audience in a blended ecosystem where viewers consume content on their own terms.
Short Cuts, Posted 12 Jan 2017

Facebook Will Show Mid-Roll Ads After the 20-Second Mark

The move will offer a new revenue stream for publishers, and encourage them to post more premium video to the platform.
Online Video News, Posted 10 Jan 2017

Adobe Launches Primetime Planning Platform for Streamed Video Ads

With the TV Media Management platform, broadcasters and agencies can forecast demographic availability for IP content months in advance.
Online Video News, Posted 14 Dec 2016

Instart Logic Fires Latest Salvo in War With Ad Blockers

Ad blockers can't fight what they can't see, says Instart Logic. Its Ad Integrity solution aims to make ads invisible and indistinguishable.
Online Video News, Posted 14 Dec 2016

Expect Broadcasters to Demand Access to Platform Data in 2017

Social platforms Facebook and Instagram are turning out huge views for sports broadcasters, but the broadcasters aren't getting much info in return. Look for that to change.
Featured Articles, Posted 12 Dec 2016

AT&T Announces DirecTV Now Launch With $35 Plan, $5 HBO and Cinemax

Customers will be able to stream over 100 channels for $35 per month, but AT&T hasn't announced what those channels are. CBS won't be bundled at launch.
Online Video News, Posted 29 Nov 2016

How to Monetize: AVOD, TVOD, or SVOD?

In quotes from a Streaming Media/Unisphere survey, our readers talk about the biggest monetization opportunities and challenges facing them today and tomorrow
Featured Articles, Posted 22 Nov 2016

Video: Does Today's Online Video and OTT Landscape Favor Content Creators?

With the broad array of channels and networks available to producers to deliver their content today, are we living in a golden age for content creators?
Short Cuts, Posted 17 Nov 2016

Video: New Brightcove Platform Embraces Post-Flash World

Brightcove's Matt Smith and Streaming Media's Tim Siglin discuss the death of Flash, the dawn of DASH, the impact of VPAID, and monetization in this interview from Streaming Media West 2016.
Featured Articles, Posted 14 Nov 2016

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.
Sponsored Articles, Posted 14 Nov 2016

Adobe Will Acquire Video Advertising DSP TubeMogul for $540M

The combined independent solution will let agencies and brands buy targeted ad placement across desktop, mobile and television.
Online Video News, Posted 10 Nov 2016

Video: How Do You Measure Ad Performance On New OTT Platforms?

comScore's Caroline Horner discusses the latest comprehensive methods for recording and assessing ad performance metrics while contending with the ever-expanding matrix of OTT platforms and services.
Short Cuts, Posted 31 Oct 2016

ComScore Video Ad Measurement Comes to the Roku Platform

Brands and publishers will be able to target viewers and measure results using the same campaign metrics they get with other platforms.
Online Video News, Posted 27 Oct 2016

JW Player Intros Video Recommendation System to Drive Engagement

Get more video views while boosting engagement and advertising. That's the promise of JW Player's data-driven recommendation engine.
Online Video News, Posted 26 Oct 2016

Vudu Announces Free Movie Tier, Competes With Crackle, Yahoo

Frugal viewers now have another option as Vudu adds thousands of ad-supported movies and shows to its rental offerings.
Online Video News, Posted 19 Oct 2016

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