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Building Consumer Relationships with Video

Toyota Scion teamed with Gen2Media to build an online video community
Featured Articles, Posted 09 Feb 2010

Not So Fast: 2009 Online Video Advertising Year In Review

Featured Articles, Posted 27 Jan 2010

Video Advertising Network Smartclip Breaks Into U.S. Market

The German-based interactive video advertising network has set up shop in New York, and already boasts Viacom, Last.fm, and blinkx as clients.
Mon., Nov. 16, by Adrian Pennington
Online Video News, Posted 16 Nov 2009

Online Video Advertising: Who Do You Trust?

A recent Nielsen survey found that, when it comes to trustworthiness, consumers rank online video ads near the bottom of the list, lower than billboards or ads in movie theaters.
Thurs., Nov. 5, by Troy Dreier
Online Video News, Posted 05 Nov 2009

Streaming Media Europe Keynote #2: Video Advertising: Setting Standards For Success

The spend on online video pre-rolls is up 195% over last year. That's just one bit of the good news Guy Phillipson of the IAB shared about the UK online video ad market in his Streaming Media Europe keynote.
Thurs., Oct. 15, by Adrian Pennington
Online Video News, Posted 15 Oct 2009

Turner Sports and NBA Digital: Streaming A Different Kind of Training

NBA.com is streaming live video of training camps from the Atlanta Hawks, Boston Celtics, Denver Nuggets, Los Angeles Lakers, and Washington Wizards.
Wed., Sept. 30, by Tim Siglin
Online Video News, Posted 30 Sep 2009

Streaming Media Podcast #33: Special Bandwidth Bastards Edition

Commentary this week on Rupert Murdoch, Google/On2, DirecTV, and YouTube's 3D experiment. Plus, win movie tickets!
Featured Articles, Posted 11 Aug 2009

FreeWheel Offers Ad Control, Now with YouTube

Last week's announcement of FreeWheel's trial partnership with YouTube seeks to break down advertisers' fears by offering more control over ad placement.
Thurs., Aug. 6, by Troy Dreier
Featured Articles, Posted 06 Aug 2009

Blip.TV Introduces New Dashboard, Expands Distribution

In addition to the new dashboard, which features integration with TubeMogul and FreeWheel, Blip.TV also announced partnerships with YouTube, Vimeo, NBC, and Roku.
Tues, July 28, by Troy Dreier
Online Video News, Posted 28 Jul 2009

Streams of Thought: Too Much of a Good Thing?

A supply-demand imbalance between advertisers and content distributors has inundated the web with ads. So what does this mean for the future?
Featured Articles, Posted 15 Jun 2009

Tremor Media Introduces New Interactive Ad Format

Called vChoice, the format includes a menu of clickable options after a short teaser.
Tues., June 2, by Eric Schumacher-Rasmussen
Online Video News, Posted 02 Jun 2009

Rumrunning, Web 2.0 Style

With the help of NetStairs, Malibu Rum set sail for new online advertising horizons.
Featured Articles, Posted 12 Feb 2009

Into the Mainstream: Advertising Year in Review

As metrics improve, so do online advertising's prospects.
Featured Articles, Posted 12 Feb 2009

Winners and Losers in the Super Bowl Ad Game

Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck?
Tues., Feb. 3, by Jim Hopkinson and Tejpaul Bhatia
Featured Articles, Posted 03 Feb 2009

Back to Basics: Advertising Rates and Metrics

This installment of our Back to Basics series looks at some common terms used when discussing advertising rates and metrics, as well as why they matter.
Fri., Oct. 31, by Tim Siglin
Featured Articles, Posted 31 Oct 2008

Streaming Media Podcast #21: Benjamin Wayne, Fliqz

In this week's podcast, Tim Siglin talks to Benjamin Wayne, CEO and Founder of Fliqz, who shares his opinions about what's wrong with video advertising CPM rates, agencies and the cost of content production.
Thurs., July 31, by Tim Siglin
Featured Articles, Posted 31 Jul 2008

Monetization Dominates Digital Media Conference Discussions

Whether the panel was adressing online video, mobile entertainment, or digital music, talk inevitably turned to monetization models and potential at Thursday's Digital Media Conference, which included keynote speakers from Google and Fox Interactive.
Thursday, June 26, by Eric Schumacher-Rasmussen
Featured Articles, Posted 26 Jun 2008

Commentary: In-Stream Ads—The Good, The Bad, and the Ugly

Content owners need to monetize their videos. But, writes the Watchman, if you're going to make people watch ads to get to free video, you should make the experience as easy and painless as possible.
Friday, June 20, by Geoff Daily

Featured Articles, Posted 20 Jun 2008

New Services Seek to Expand Online Video Advertising

Two new services from Adap.tv and Tremor Media are designed to help content publishers easily and successfully enter the world of online video ads.
Tues., May 27, by Bill Greenwood
Featured Articles, Posted 27 May 2008

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