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Video Advertising
Articles Secures $20M in Funding

Investment will be used to grow internationally and improve the company's technology platform.
Online Video News, Posted 29 Mar 2011

YuMe Debuts ACE for Publishers 3.0, Appeals to Brand Marketers

With the relevance targeting tools in Ace for Publishers 3.0, publishers can offer advertisers predictable and safe placement.
Online Video News, Posted 29 Mar 2011

Adtech Becomes Ad-Serving Partner of Playwire

Adtech's platform will keep online video monetization simple for small- and medium-sized businesses.
Online Video News, Posted 17 Mar 2011

Mirror Image Announces Mobile Ad Solution

Advertisers can stream to any mobile device and use geolocation to target their messages.
Online Video News, Posted 16 Mar 2011

AEG Digital Increases Ad Options with Tremolo Player

Customers can now show up to nine camera angles from live events, with unique ads tied to each stream.
Online Video News, Posted 15 Mar 2011 Intros Ad-management System

Ad marketplace company debuts platform for running and managing online video advertising campaigns.
Online Video News, Posted 15 Mar 2011

The State of Online Video Advertising 2011

As more ad networks appear on the scene, with better solutions that are easier to use, advertisers are opening their pocketbooks.
Featured Articles, Posted 10 Mar 2011

Adobe TV—ColdFusion, Hot Video Site: Case Study

Leading interactive agency advances next generation of Adobe TV to discerning creative audiences.
Featured Articles, Posted 10 Mar 2011

Social Media Strategies: Video Is the Killer App

Companies are realizing the power of social media and video and are desperately trying to figure out how to implement them into their existing businesses.
Featured Articles, Posted 10 Mar 2011

TidalTV Launches Mobile Video Advertising

New offering lets brands reach a targeted audience whether on a computer or mobile device.
Online Video News, Posted 09 Mar 2011

Interclick Launches Advertising Platform

New system provides measurements for both video and display campaigns to advertisers.
Online Video News, Posted 25 Feb 2011

SpotXchange Adds Auto-Optimization Ad Tool

Dubbed "Otto," system automatically monitors ad performance and optimizes placement.
Online Video News, Posted 22 Feb 2011

Tremor Acquires Transpera

Leading online video advertiser scoops up mobile video advertiser for greater online reach.
Online Video News, Posted 15 Feb 2011

Flingo and Partner on TV Apps

Agreement gives premium content owners a way to tap the growing demand for advertising on multiple screens.
Online Video News, Posted 24 Jan 2011

Dailymotion Launches Curated Content Hubs

Mini-sites lets viewers explore a current topic, and advertisers serve a targeted audience.
Online Video News, Posted 10 Jan 2011

Video Ad Viewing Up 25% Since June, Says comScore

Online video ads now account for 15% of all ads viewed on the web, up from 12% earlier this year, according to the metrics firm
Featured Articles, Posted 28 Dec 2010

YouTube and TED Seek ‘Ads Worth Spreading’

The prize is attention for ten ads that elevate the craft and engage viewers.
Online Video News, Posted 23 Dec 2010

Commentary: It's Time for a New Interpretation of Monetization

Now that video delivery costs are minimal, it's time to stop looking for direct ROI on every byte of video served, and for a new breed of analytics to emerge
Featured Articles, Posted 22 Dec 2010

Hulu Shelves IPO

Instead, the video site looks to other ways to raise revenue, including new subscription plans.
Online Video News, Posted 21 Dec 2010

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