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Rumrunning, Web 2.0 Style

With the help of NetStairs, Malibu Rum set sail for new online advertising horizons.
Featured Articles, Posted 12 Feb 2009

Into the Mainstream: Advertising Year in Review

As metrics improve, so do online advertising's prospects.
Featured Articles, Posted 12 Feb 2009

Winners and Losers in the Super Bowl Ad Game

Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck?
Tues., Feb. 3, by Jim Hopkinson and Tejpaul Bhatia
Featured Articles, Posted 03 Feb 2009

Back to Basics: Advertising Rates and Metrics

This installment of our Back to Basics series looks at some common terms used when discussing advertising rates and metrics, as well as why they matter.
Fri., Oct. 31, by Tim Siglin
Featured Articles, Posted 31 Oct 2008

Streaming Media Podcast #21: Benjamin Wayne, Fliqz

In this week's podcast, Tim Siglin talks to Benjamin Wayne, CEO and Founder of Fliqz, who shares his opinions about what's wrong with video advertising CPM rates, agencies and the cost of content production.
Thurs., July 31, by Tim Siglin
Featured Articles, Posted 31 Jul 2008

Monetization Dominates Digital Media Conference Discussions

Whether the panel was adressing online video, mobile entertainment, or digital music, talk inevitably turned to monetization models and potential at Thursday's Digital Media Conference, which included keynote speakers from Google and Fox Interactive.
Thursday, June 26, by Eric Schumacher-Rasmussen
Featured Articles, Posted 26 Jun 2008

Commentary: In-Stream Ads—The Good, The Bad, and the Ugly

Content owners need to monetize their videos. But, writes the Watchman, if you're going to make people watch ads to get to free video, you should make the experience as easy and painless as possible.
Friday, June 20, by Geoff Daily

Featured Articles, Posted 20 Jun 2008

New Services Seek to Expand Online Video Advertising

Two new services from Adap.tv and Tremor Media are designed to help content publishers easily and successfully enter the world of online video ads.
Tues., May 27, by Bill Greenwood
Featured Articles, Posted 27 May 2008

How to Measure Online Video Ad Success

Online video ads allow for more precise targeting and more accurate viewer metrics than their television counterparts. Still, measuring online video ad success is more art than science.
Mon., March 3, by Max Bloom
Featured Articles, Posted 03 Mar 2008

How to Measure Online Video Ad Success

Featured Articles, Posted 15 Feb 2008

Almost Grown: Advertising Year in Review

Rich media advertising continued to thrive in 2007, taking on its more established counterparts and holding its own.
Featured Articles, Posted 15 Feb 2008

Streaming Media Podcast #10: Super Sports and Politics Edition

Jose and Tim discuss the Super Bowl, Super Tuesday, and the implications of streaming media on sports advertising and the political process. No, it's really not THAT boring!
Fri., Feb. 8, by Jose Castillo and Tim Siglin
Featured Articles, Posted 08 Feb 2008

Miss the Big Game? Stream the Ads

The year's most anticipated ads are still available online long after the Super Bowl, as well as highlights from the game itself.
Mon., Feb. 4, by Tim Siglin
Featured Articles, Posted 04 Feb 2008

Streaming Media Europe: It's About Quality, Not Quantity

London—on its best weather behavior—was the setting for this week’s European event. Though the show is considerably smaller than its U.S. counterparts, the quality of the conference sessions themselves often surpassed what we get stateside.
Featured Articles, Posted 05 Oct 2007

Online Video Advertising: Hit or Miss

A look at what works—and what doesn't—in the world of video ads.
Featured Articles, Posted 15 Aug 2007

Streaming Media East 2007: What’s Next for Online Video Advertising?

The final panel of the show—which topped 3,400 registered attendees, a 25% increase over 2006—focused on one of the most contentious issues facing the media and entertainment sector: Just what kind of advertising works best?
Thurs., May 17, by Tim Siglin
Featured Articles, Posted 17 May 2007

CBS Syndication Deals Reveal Seismic Strategy Change

By pushing content to other sites while gathering content to show through its own distribution channels, CBS is hoping to offer advertisers more bang for the buck as we enter the high-stakes advertising season.
Mon., May 14, by Tim Siglin
Featured Articles, Posted 14 May 2007

Super Bowl Advertising 2.0

You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson
Featured Articles, Posted 05 Feb 2007

Eyes on the Enterprise: Streaming Media's Marketing Potential

The real opportunity of Web 2.0 does not come from figuring out a way to use the web to re-create media structures that already exist. The true value will be generated from the development of applications that uniquely utilize the capabilities of online multimedia technology.
Wed., Jan. 3, by Steve Vonder Haar
Featured Articles, Posted 03 Jan 2007

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