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Video Advertising

Attract Advertisers and an Audience: Explains How

Getting traction for an independent web show is a huge hurdle; explains the one move that delivers both viewers and ads.
Featured Articles, Posted 12 Jul 2011

TubeMogul Debuts Private Exchanges for Online Video

The system gives more control to publishers, and aims to correct problems of scarcity and commoditization.
Online Video News, Posted 08 Jul 2011

Level 3 and Extreme Reach Partner on Video Ad Facility

Extreme Reach is expanding its West Coast operations, and Level 3 is helping it meet its goals.
Online Video News, Posted 23 Jun 2011

LongTail Video Introduces, Strikes Deal with AOL

Combination of cloud-based player and premium content library gets videos and ads on sites immediately.
Online Video News, Posted 22 Jun 2011

Mixpo's Ad Tools Now Extend Reach to Tablets

Web-based advertising studio lets marketers serve the new mobile market of tablet computer-users.
Online Video News, Posted 22 Jun 2011

Change Online Videos from Expenses to Revenue Sources

New advertising solutions hold the promise of luring major brands to independently-created online videos.
Featured Articles, Posted 17 Jun 2011

Affine Launches Video Analysis Tool for Advertisers

Frame-by-frame classification platform lets ad buyers be sure they're buying time on safe and relevant content.
Online Video News, Posted 15 Jun 2011

Online Video Advertising: Desperately Seeking Premium Content

Ad-buyers are looking at online video, but will they insist on premium content? When will TV ad dollars hit the Web?
Featured Articles, Posted 14 Jun 2011

Strategies for Social Video Victory

Creating a YouTube account and a Facebook page is only the beginning. If you really want to reap the rewards of social networking for your videos, follow these strategies.
Featured Articles, Posted 08 Jun 2011

Ad Rates Up 125% for Premium Video, Says

Advertisers are desperate to get their ads shown on premium online video. Competition for good spots is so strong that ad rates are skyrocketing.
Featured Articles, Posted 08 Jun 2011

Ooyala and YuMe Partner for Turnkey Video Ad Solution

Program offers one-step ad insertion for Ooyala customers with premium accounts.
Online Video News, Posted 07 Jun 2011

How to Win Over TV Ad Buyers with Online Video

Before they can commit to spending their ad budgets on online video, brand advertisers have a few concerns about the medium.
Featured Articles, Posted 01 Jun 2011

Brightcove and 5min Media Expand Video Syndication Agreement

Partnership brings hundreds of thousands of premium videos to Brightcove customers.
Online Video News, Posted 23 May 2011

EyeWonder Reports Highlight Role of Online Video Advertising

Advertising agency offers best practices for creating online video ads with maximum effectiveness.
Online Video News, Posted 20 May 2011

comScore Announces Video Rankings for April

Vevo regains its number two spot, while Google continues to dominate video views and Hulu continues to dominate ads.
Online Video News, Posted 19 May 2011

Online Video Ads Growing Faster Than Other Online Ad Categories

A new survey from BrightRoll finds online video edging out mobile video and social media as the fastest-growing type of online advertising
Online Video News, Posted 03 May 2011

Volkswagen's Mini-Darth Vader Ad: Behind the Screens

The Green Bay Packers weren't the only winners at the 2011 Super Bowl. Deutsch and Volkswagen won the advertising contest with their Star Wars-themed spot.
Featured Articles, Posted 11 Apr 2011

Visible Measures' Ad Network Drives Audience Choice

Letting viewers select the ad they want to view can significantly increase brand lift.
Online Video News, Posted 04 Apr 2011

TidalTV Secures $30M in Funding

Successful fundraising round will let online video ad company expand internationally.
Online Video News, Posted 01 Apr 2011

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