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Video Advertising

BrightRoll Debuts Real-time Bidding on BrightRoll Exchange

Advertisers are able to purchase impressions on a per-viewer basis.
Online Video News, Posted 28 Sep 2011

Google Announces AdWords for Video

Advertisers can now bid on terms and only pay for completed views.
Online Video News, Posted 28 Sep 2011

Vizu Offers Real-time Measurement of Online Video Performance

Value in Video program allows real-time optimization based on viewer sentiment.
Online Video News, Posted 26 Sep 2011

Mixpo Offers Tailored Video Ads to Multiscreen Devices

SmartVideo system lets advertisers customize their ads to appeal to individual viewers.
Online Video News, Posted 16 Sep 2011

comScore Can Now Show Audience Duplication in Video Ad Campaigns

Are ad campaigns on similar sites reaching new viewers or is there significant overlap? Two comScore reports have the answer.
Online Video News, Posted 16 Sep 2011 and TRA Offer Insights for Online Video Advertisers

Partnership allows brands to augment their broadcast campaigns with online video ads.
Online Video News, Posted 15 Sep 2011

Exponential Interactive Buys AdoTube

Acquisition adds scale to Exponential's lineup of online advertising properties.
Online Video News, Posted 14 Sep 2011

Tremor Video Gains $37M in Funding Round

Online advertising leader will use the funds to grow in the U.S. and European markets.
Online Video News, Posted 14 Sep 2011

AdoTube and TidalTV Both Take Measures for Viewer Privacy

Two video advertising networks self-regulate on viewer data collection and tracking.
Online Video News, Posted 25 Aug 2011

Online Video Viewers Will Accept More Ads, Says Study

It's good news for the online video industry, but bad news for the average viewer: a FreeWheel study finds that longform video viewers will tolerate multiple ad breaks.
Featured Articles, Posted 18 Aug 2011

DBG Offers Turnkey Syndication for Content Creators

In this video interview, hear how DBG has taken its internal syndication platform and opened it up to both large and small publishers.
Featured Articles, Posted 12 Aug 2011

Adap.TV Offers Precise Page Placement and Player Type

The online video ad platform delivers greater transparency with advanced filters.
Online Video News, Posted 11 Aug 2011

Auditude Adopts Innovid's iRoll Ad Unit for Greater Engagement

Premium advertisers plus a compelling pre-roll experience should lead to greater viewer interaction.
Online Video News, Posted 08 Aug 2011

Online and Mobile Ad Networks to Clear $5.64B in 2011: AccuStream

New research report looks at growth prospects for ad networks, and finds that 2011 will be a strong year.
Online Video News, Posted 27 Jul 2011

Digitas Says Know Your Niche, Ad Buyers

There are plenty of online video celebs that most people haven't heard of. When buying ad space, get to know them.
Featured Articles, Posted 26 Jul 2011

Ogilvy & Mather Creates Online Video Division

Advanced Video Practice will focus on creating, marketing, and measuring interactive video experiences.
Online Video News, Posted 25 Jul 2011

TidalTV Study Puts Emphasis on Click Through Rates

Online video advertising research shows that click through performance can vary widely by age, content, daypart, and more.
Online Video News, Posted 16 Jul 2011

How to Serve the Right Video Ad to the Right Viewer

Real Gravity explains the advanced targeting and sequential advertising available to brands with online video ads.
Featured Articles, Posted 14 Jul 2011

Video Ads to Reap $1.4B, 67.5% Growth, in 2011, Says AccuStream

Comprehensive report finds strong growth for online video advertising agencies.
Online Video News, Posted 13 Jul 2011

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