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Broadcast Viewing Leads to Online Viewing, Says Digitas Study

Many watch broadcast TV while watching online video, study finds; half would watch videos from favorite celebs.
Online Video News, Posted 05 Apr 2012

TubeMogul Offers Nielsen Data to Brand Marketers

Addition lets advertisers make apples-to-apples comparisons between TV and online demographic data.
Online Video News, Posted 29 Mar 2012

Digital Content NewFronts Expand with Nine Additional Partners

Two-week slate of showcase events shows that interest in advertising with premium online video is booming.
Online Video News, Posted 29 Mar 2012

MTV: What Premium Content Delivers to Online Video Advertisers

As online video advertising grows, should brands look to premium content creators or ad networks? MTV sees a place for both.
Featured Articles, Posted 14 Mar 2012

SXSW Report: Don’t Aim for Viral Video Success

Rather than trying to create the next viral video sensation, businesses should create useful videos—then market them effectively.
Featured Articles, Posted 12 Mar 2012

Videoplaza's Karbon Offers Ad Management for a Multidevice World

Platform lets publishers keep their workflows simple while serving campaigns across devices.
Online Video News, Posted 06 Mar 2012

SpotXchange Debuts First Call Premium Inventory Service

Bidding system lets content owners put premium video up for bid before satisfying other ad buys.
Online Video News, Posted 29 Feb 2012

The State of Online Video Advertising 2012

The online video advertising market has been slow to take off, but with the growth in tablet usage and social media—not to mention real-time bidding and other innovations in advertising networks and formats—it's finally moving toward maturity.
Featured Articles, Posted 29 Feb 2012

AdoTube Opens Offices in U.K., Canada, India, Singapore, U.A.E.

Video ad agency expands globally, thanks to new parent company Exponential Interactive.
Online Video News, Posted 27 Feb 2012

Adobe Project Primetime Combines Publishing, Ads, Analytics

At the Mobile World Congress, Adobe took the wraps off a streamlined tool for delivering, protecting, and monetizing online video.
Featured Articles, Posted 27 Feb 2012

Adap.tv Introduces the Upfront Marketplace, Simplifies Ad Buys

Aims to replace the "relic of the pre-digital world" RFP process with a platform for making hundreds of buys at once.
Online Video News, Posted 24 Feb 2012

Digitas Expands NewFront Conference, Joins with Google, Microsoft

Hulu, Yahoo, and AOL will also take part in two-week season of conferences between brands and content creators.
Featured Articles, Posted 23 Feb 2012

A+E Networks Chooses FreeWheel for Advertising Platform

FreeWheel's system will be used across all the network's mobile sites and properties.
Online Video News, Posted 09 Feb 2012

TubeMogul Announces BrandSafe, Protects Brand Image

Site filter system uses three steps to show advertisers that ads will play where and how they want.
Online Video News, Posted 02 Feb 2012

Online Video Ad Buyers and Sellers Search for Results

Who's buying online video advertising and what metrics are most useful? These and many other topics were discussed at a Streaming Media West panel.
Featured Articles, Posted 27 Jan 2012

YuMe and Nielsen Study Shows Impact of TV Plus Online Video Ads

Research study shows that reach, frequency, and recall are improved with mixed approach.
Online Video News, Posted 25 Jan 2012

Hulu Unveils Destination for Super Bowl Ads Past and Present

AdZone will let viewers see all the new Super Bowl ads, then vote for their favorite.
Online Video News, Posted 24 Jan 2012

Tremor Buys InPlay Technology from TubeMogul

Analytics solution will integrate with VideoHub, offering publishers info for creating value for advertisers.
Online Video News, Posted 20 Jan 2012

No Crystal Ball for Online Video Advertising: Here’s What Works

A panel of experts said that pre-roll ads will likely fall away, but what will take their place is a mystery.
Featured Articles, Posted 17 Jan 2012

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