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BrightRoll 2013 Report Charts Rise of Online Video Advertising

A full 75 percent of ad execs see online video as equally effective or more effective than TV advertising.
Online Video News, Posted 02 May 2013

YouTube BrandCast a Pep Rally for Advertisers

The video sharing leader touted its reach with young viewers, while Dreamworks announced its acquisition of Awesomeness TV.
Online Video News, Posted 01 May 2013

Streaming Forum Preview: Netflix Aims to "Delight" Customers

Netflix will kick off Streaming Forum 2013 with a panel discussion highlighting the unique challenges—and opportunities—for SVOD providers to build a content and service supply chain in Europe
Featured Articles, Posted 29 Apr 2013

One Quarter of All Videos Viewed in March were Ads

Video viewings inched upward in March, but video ad viewings skyrocketed to more than 13 billion video ads totaling more than 5 billion minutes
Online Video News, Posted 25 Apr 2013

Online Video Ads Will Be $9 Billion Biz in 4 Years, Says Digitas

With the NewFronts kicking off next Monday, Digitas addresses both the revenue opportunities and the need for standards to push the industry forward
Featured Articles, Posted 25 Apr 2013

IAB Report Charts the Growth of Online Ad Revenues

The full online ad industry grew to $36.6 billion in 2012, while digital video ads accounted for $2.3 billion of that.
Online Video News, Posted 18 Apr 2013

Online Video Advertising: What Works and What Fails

2013 looks to be a strong year in online video advertising, with interactivity and targeting as the keys to success. But be careful, because one size does not fit all.
Featured Articles, Posted 17 Apr 2013

BrightRoll and Equinix Partner on Real-Time Bidding Service

By reducing latency, bidders will have more time to review, analyze, and bid on video ad inventory.
Online Video News, Posted 17 Apr 2013

Adobe Announces General Availability of Adobe Primetime

Long a work in progress, Adobe Primetime is finally ready for business. Comcast and NBC Sports are the first customers.
Online Video News, Posted 10 Apr 2013

Videoplaza Releases Karbon 2, Arming Media Owners with Data

Advertisers often have more information about online video metrics than the content owners. Videoplaza aims to change that.
Online Video News, Posted 26 Mar 2013

MediaCom: Big Data Is Essential to the Success of Connected TV

Streaming video is entering the home through a variety of connected devices. Advertisers are following, relying on big data to reach the right targets.
Online Video News, Posted 19 Mar 2013

SXSW Report: Social TV Will Kill the Couch Potato

The next generation of engaging online experiences for TV viewers will go far beyond Twitter or second-screen apps.
Featured Articles, Posted 11 Mar 2013

Videology's Collider Unit Aims at Motivated Buyers with Video Ads

To drive results, Videology's Collider Media reaches consumers when they're in the market for a particular product and close to making a buying decision.
Online Video News, Posted 01 Mar 2013

The State of Online Video Advertising 2013

Online video advertising is taking in more money, but isn't growing as a percentage of total online advertising. What will it take for video ads to break out?
Featured Articles, Posted 28 Feb 2013

Brightcove Pushes HTML5 Video Forward with Monetization Plan

Publishers can tap into four video advertising networks to serve pre-, mid-, and post-roll video ads.
Online Video News, Posted 26 Feb 2013

Digitas Panel Looks at the Next 12 Months of Social TV

Interactivity, mobility, and a fight against the second screen invasion will all take place in 2013, said a Social Media Week panel.
Featured Articles, Posted 22 Feb 2013

Wochit Answers the Need for Fresh News Videos

Monitoring feeds for the hottest trending topics, Wochit's team quickly creates news videos for distribution around the web.
Online Video News, Posted 20 Feb 2013

Taboola Raises $15M in Series D Funding Round

With a string of large funding rounds and a stable of high-profile customers, Taboola looking for further growth.
Online Video News, Posted 19 Feb 2013

Akamai Adds Targeted Video Ad Tool to Cloud Suite

Publishers can deliver smoother ad experiences within content, and benefit from individually targeted ads.
Online Video News, Posted 19 Feb 2013

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