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Adapt or Die, Says Adap.tv in Streaming Media West Keynote

The digital revolution and programmatic have already transformed several industries. Now, it's television's turn.
Featured Articles, Posted 19 Nov 2013

TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting

Brands can achieve higher completion rates by understanding the motivations that drive its viewers.
Online Video News, Posted 18 Nov 2013

YouTube to Work With Nielsen Ratings in 2014

After leaving many millions on the table, the video giant will begin offering advertisers Nielsen ratings early next year.
Online Video News, Posted 15 Nov 2013

Streaming Media West Preview: Adap.tv Focuses on Programmatic

Data is already making a big impact in the online video ad market, and will soon change how video is created and distributed, as well.
Featured Articles, Posted 14 Nov 2013

Yahoo Opens Personal Data for Starcom Targeted Video Ads

In an exclusive arrangement, Starcom will use Yahoo search and email data to create targeted video ads for major brands.
Online Video News, Posted 12 Nov 2013

BrightRoll Releases Console for Programmatic Video Ad Buying

The latest ad company to offer programmatic buying tools, BrightRoll creates an all-in-one browser-based dashboard.
Online Video News, Posted 24 Oct 2013

Adap.TV Releases State of the Industry Report, Charts Ad Rise

Online video advertising is growing fast, and this report charts where spending is happening and where it will jump in 2014.
Online Video News, Posted 22 Oct 2013

Yuvad Releases Three 1U Encoding Solutions for Advertising

The Yuvision line includes three configurations, and is targeted at OTT customers streaming real-time or on-demand video.
Online Video News, Posted 21 Oct 2013

Unicorn and Iris.TV Partner on Personalized Streams

Combined system works without SDKs or plug-ins, letting publishers stream more videos and ads.
Online Video News, Posted 15 Oct 2013

Mobile Video Ad Company mDialog Awarded Two Patents

The patents protect systems mDialog uses to serve targeted in-stream advertising to mobile devices.
Online Video News, Posted 10 Oct 2013

A $405 Million Price Tag for Adap.tv? AOL Paid Way Too Much!

The entire online video ad market is overinflated, and AOL paid several times what unprofitable Adap.tv is worth.
Featured Articles, Posted 07 Oct 2013

Adobe Announces Primetime Analytics, QOS Improvements

Also, Adobe announces TBS as a Primetime customer; will drive live linear and VOD content for TBS apps and sites.
Online Video News, Posted 24 Sep 2013

AOL Hosts Inaugural Programmatic Upfront

Advertisers, get time back to work creatively once freed from manual ad buying, declared AOL execs and partners.
Online Video News, Posted 24 Sep 2013

BrandAds Unveils Unified Video Ad Analytics Solution

BrandAds Bridge promises to deliver a range of metrics in real-time for campaigns run across vendors and platforms.
Online Video News, Posted 17 Sep 2013

Viacom Uses Brightcove Video Cloud for MTV, Nickelodeon Apps

MTV, Nickelodeon, and Comedy Central fans can view native video apps on iOS devices and the Xbox.
Online Video News, Posted 10 Sep 2013

TubeMogul Report: Evenings Are Primetime for Tablet Viewing

After analyzing millions of pre-roll video ads, TubeMogul finds that mobile viewers prefer evenings late in the week.
Online Video News, Posted 06 Sep 2013

AOL On Brings Interactive Video Ad from Carambola to the U.S.

With the Spot On ad format, viewers can take quizzes, read trivia, shop online, and then jump back to the video.
Online Video News, Posted 20 Aug 2013

Digitas: Ads Perform Better When Viewers Are Given a Choice

After an exhaustive study of online video ad formats, Digitas finds that viewers are more likely to view ads they can choose.
Online Video News, Posted 15 Aug 2013

AOL Will Acquire Adap.TV for $405M

Already a leader in original online videos, AOL places a big bet on programmatic online video ad buying.
Online Video News, Posted 07 Aug 2013

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