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Analysis: Is Ooyala Worthless?

Telstra writes down final investment in Ooyala, will exit ad tech acquired from Videoplaza. What went wrong?
Online Video News, Posted 07 Feb 2018

Cross-Screen Advertising an Essential to Reach Viewers: Survey

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
Online Video News, Posted 06 Feb 2018

Super Bowl Ads 2018: Winners and Losers in Views and Sentiment

In this year's Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.
Online Video News, Posted 05 Feb 2018

Demystifying Live Video: 4 Steps to a Compelling Experience

Creating a live event is a smart way to attract attention, engage an audience, and even make some money. Here's a simple roadmap for live video success.
Featured Articles, Posted 29 Jan 2018

CES '18: Crackle, Turner, Oath Look to the Future of TV

Step into the future of immersive storytelling (literally) and subscribe to content bundles based on individual preferences. That's where streaming TV is headed, experts suggest.
Featured Articles, Posted 09 Jan 2018

CES '18: Paying for Content with Data Instead of Dollars

Consumers are increasingly willing to exchange personal data for video content, but services need to be aware of generational differences and the balance between being targeted and being creepy
Featured Articles, Posted 09 Jan 2018

ComScore and Sling Partner on Cross-Platform Measurement Solution

Dish has offered cross-platform addressable ad buying since 2012, and now it's adding validated third-party campaign measurement.
Online Video News, Posted 05 Jan 2018

Viewers Overwhelmed by OTT Content, Still Not Satisfied: Ooyala

2018 will be a pivotal year, predicts Ooyala, with streaming services creating better discovery solutions and advertisers wrestling with data.
Online Video News, Posted 03 Jan 2018

Snapchat Creating Method to Embed Stories on Other Platforms

In a bid to expand beyond its own walled garden, Snapchat is creating a way to embed videos on web pages. Could this give the platform the boost it needs?
Online Video News, Posted 28 Dec 2017

Content Delivery and Live Streaming Summits Return to Streaming Media East

Both the Content Delivery Summit and the Live Streaming Summit will be back as part of this year's Streaming Media East event, with new chairs and new ideas.
Online Video News, Posted 20 Dec 2017

New Streaming Media Blog Coming in 2018

New blog will be the go-to destination for opinion, analysis, and insights into the entire online video ecosystem, from glass to glass.
Featured Articles, Posted 13 Dec 2017

Webinar: Harnessing AI to Unlock the Potential of Your Video

AI, machine learning, and neural networks are no longer the sci-fi dreams of tomorrow. They're here today, and IBM Watson is leading the way. Learn more about how it works in our webinar Thursday, December 14.AI
Featured Articles, Posted 08 Dec 2017

SMW 17: Bulldog's John Petrocelli Talks Branded User Experiences

Streaming Media's Tim Siglin interviews Bulldog Digital Media CEO John Petrocelli at Live Streaming Summit 2017.
Featured Articles, Posted 07 Dec 2017

YouTube Will Grow Video Moderation Team to Over 10,000 in 2018

The leading video destination was plagued by multiple content scandals this year. Will an increase in moderation assuage advertisers?
Online Video News, Posted 05 Dec 2017

Genius Uses Live Video to Pull in Music-Loving Fans and Brands

By hosting live online events featuring some of the biggest names in rap, music site Genius has found a way to create events that brands want to take part in.
Featured Articles, Posted 29 Nov 2017

SMW 17: Monetizing Live Streaming

Panelists at the Live Streaming Summit emphasize agility and flexibility in monetization strategies, and tout the importance of authentic content to compel viewers to stick around
Featured Articles, Posted 03 Nov 2017

SMW 17: Microsoft's Media & Machine Learning

Microsoft Cognitive Services tools target publishers, developers, and data scientists to leverage the power of machine learning and AI for their video
Featured Articles, Posted 03 Nov 2017

The 2017 Streaming Media Readers' Choice Winners

289 nominees. More than 37,000 votes. 31 winners. Read on to find out who took home this year's coveted Streaming Media Readers' Choice Awards
Featured Articles, Posted 03 Nov 2017

SMW 17: Amazon Reaches 7.1M Viewers for Thursday Night Football

During the opening day Streaming Media West keynote, Amazon announced it's getting tremendous return for its NFL investment with viewers around the globe tuning in.
Featured Articles, Posted 02 Nov 2017

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