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IAB Guide Gives Advice on Mobile Video Ad Buying

The mobile video ad space is still confusing for many marketers; a free guide helps them learn the basics and more.
Online Video News, Posted 11 Feb 2014

Amazon Works With FreeWheel for On-Site Video Advertising

By inserting product information and how-to videos into relevant search results, Amazon wants to enhance the shopping experience.
Online Video News, Posted 07 Feb 2014

LiveRail: Super Bowl Driving Huge Demand for Online Video Ads

Sports, entertainment, and music sites are benefiting as brands look to stream their commercials pre- and post-Super Bowl.
Featured Articles, Posted 23 Jan 2014

AllDigital CMS Gains Iris.TV Video Recommendations

The combined system is designed to create a TV-like experience, increasing viewing time as well as targeted video ad delivery.
Online Video News, Posted 22 Jan 2014

How Measurement and Performance Hold Back Online Advertising

Online video advertising has some serious hurdles to overcome if it's going to attract TV dollars, says one forecasting expert.
Featured Articles, Posted 17 Jan 2014

Combined TV/Online Video Ad Campaign Planning Coming in 3 Years

A survey commissioned by Videology shows that holistic planning is coming, and that programmatic won't replace buying ads on specific shows.
Online Video News, Posted 15 Jan 2014

CES2014 : Marissa Mayer Announces Sweeping Yahoo! Revamp

The internet giant introduces a revised suite of ad tools, declares 2014 year of video, and buys contextual search specialist Aviate
Online Video News, Posted 07 Jan 2014

Blurred Lines: Divisions Between Second Screen and First Are Becoming Cloudier

At today's 2nd Screen Summit, execs from CBS Interactive, YuMe, Videology, Mass Relevance, and Ogilvy explored how second-screen content and experiences can drive first-screen engagement, and how that can be monetized.
Featured Articles, Posted 06 Jan 2014

Brightcove Acquires Unicorn Media

Unicorn's Once technology gives Brightcove an end-to-end solution for mobile and ad insertion, with an eye towards getting around the increasingly prevalent use of ad blockers
Featured Articles, Posted 06 Jan 2014

Football Scores for Online Video Advertising

Adap.tv crunched the numbers and found that football-related online video programming delivers strong results for advertisers.
Featured Articles, Posted 03 Jan 2014

Embracing Scare Tactics, the Cable Industry Still Doesn’t Get It

Can the cable and satellite companies frighten viewers into keeping expensive pay TV subscriptions? It's frightening that they think so.
Featured Articles, Posted 31 Dec 2013

BrightRoll Adds Nielsen Ratings to Video Advertising Console

Advertisers will be able to compare online and television video ad effectiveness in real-time with Nielsen OCR data.
Online Video News, Posted 13 Dec 2013

FreeWheel Report Finds Authenticated Video Viewing Growing 217%

TV Everywhere and mobile viewing showed strong growth in the past year, says the latest FreeWheel quarterly report.
Online Video News, Posted 04 Dec 2013

Should TV Embrace YouTube? USA Network Says Yes With Caveats

YouTube is a giant player, but it takes a giant chunk of advertising revenues. While it's a part of USA's online strategy, Streaming Media West 2013 attendees learned, its role is limited.
Featured Articles, Posted 19 Nov 2013

Adapt or Die, Says Adap.tv in Streaming Media West Keynote

The digital revolution and programmatic have already transformed several industries. Now, it's television's turn.
Featured Articles, Posted 19 Nov 2013

TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting

Brands can achieve higher completion rates by understanding the motivations that drive its viewers.
Online Video News, Posted 18 Nov 2013

YouTube to Work With Nielsen Ratings in 2014

After leaving many millions on the table, the video giant will begin offering advertisers Nielsen ratings early next year.
Online Video News, Posted 15 Nov 2013

Streaming Media West Preview: Adap.tv Focuses on Programmatic

Data is already making a big impact in the online video ad market, and will soon change how video is created and distributed, as well.
Featured Articles, Posted 14 Nov 2013

Yahoo Opens Personal Data for Starcom Targeted Video Ads

In an exclusive arrangement, Starcom will use Yahoo search and email data to create targeted video ads for major brands.
Online Video News, Posted 12 Nov 2013

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