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comScore Issues White Paper on 'Total Video' Measurement Solution

The measurement specialist advocates a viewer-centric approach that creates a unified view of the broadcast and online viewing audience.
Online Video News, Posted 10 Jun 2014

Adap.tv to Work With FreeWheel's Programmatic Pilot

By creating a protected data escrow layer, the pilot program will let advertisers buy reserved inventory without sharing consumer data.
Online Video News, Posted 30 May 2014

YuMe and JW Player Partner for Targeted Advertising Solution

Using the JW6 Ads Platform, content owners will be able to gather audience data and tap into YuMe's network to serve targeted ads.
Online Video News, Posted 29 May 2014

Pixability: How Brands Can Create Online Video That Gets Shared

When brands put their expertise into online video, they can attract viewers and drive sales. YouTube marketer Pixability explains how it's done.
Featured Articles, Posted 27 May 2014

Anatomy of a Viral Video: The First Days Are the Most Important

Unruly Media says that 42 percent of the social sharing activity that a branded online video will get happens in the first three days.
Online Video News, Posted 21 May 2014

Streaming Media East: Branded Video Tips for Vine and Instagram

Big companies are getting smart about short videos. Use these platforms to break through the noise and communicate with fans.
Featured Articles, Posted 15 May 2014

Streaming Media East: Cooperation Needed for Video Ad Success

Repurposing TV spots isn't the way to win online viewers. Instead, brands need to think creativity and produce ads people want to watch and share.
Featured Articles, Posted 15 May 2014

Streaming Media East: TV Ads Are Broken, Brands Need to Innovate

A BTIG analyst points out that Netflix, Twitch, and other streaming video options are eating away at primetime, forcing brands to create ads people want to watch.
Featured Articles, Posted 14 May 2014

Streaming Media East: Relevancy is Key to the Future of Digital Entertainment

Know your viewer, says Yahoo, Vevo, Verizon Digital Media Services, and the New York Giants—and deliver a personalized experience
Featured Articles, Posted 14 May 2014

IAB Study Charts American's Embrace of Online Video

More people are watching original online video, they don't plan their viewing, and they're looking to their social networks for video recommendations.
Online Video News, Posted 07 May 2014

Maker Studios Brings Stars to Brands in Season's Final NewFront

Maker demonstrated that it's ready to work with brands on original content, and that it can create and promote new online series.
Online Video News, Posted 06 May 2014

Vevo Highlights Ad Opportunities, New and Returning Series

The music video destination will create tentpole events around its "certified" designation, holding a concert for serious fans and partnering with Twitter.
Online Video News, Posted 05 May 2014

Digitas Signs Agreements with BuzzFeed and Epic Digital

The conversation was about failure, fearlessness, and big marketing moves at the seventh annual Digitas NewFront.
Online Video News, Posted 01 May 2014

YouTube Brass Pitch Google Preferred at Brandcast

Advertisers can zero in on the good stuff with Google Preferred, buying ads on the top five percent of YouTube's inventory. Plus, that buy now comes with a guarantee.
Online Video News, Posted 30 Apr 2014

AOL Offers a Parade of Stars and Inspirational Series at NewFront

In an online first, AOL is working with Nielsen to offer online video ratings that are comparable to those used by television shows.
Online Video News, Posted 29 Apr 2014

IAB Releases Original Digital Video Study for Start of NewFronts

Digital Content NewFront season is here, and the IAB presents fresh numbers on why online content creators should feel optimistic.
Online Video News, Posted 28 Apr 2014

Vungle Intros Video Ad Exchange for Apps, Makes TV Ads Mobile

Mobile apps have so far been video ad-free, but one company wants to change that. How will ad buyers and viewers respond?
Online Video News, Posted 25 Apr 2014

Sightly Offers Personalized Video Ads for Local Markets

Deliver hyper-local ads to the right audience at the right time. That's the promise of Sightly's TargetView technology.
Online Video News, Posted 24 Apr 2014

Innovid Unveils Atom, End-to-End Ad Platform for Online and TV

Built with an open architecture, Atom serves ads to multiple platforms and lets buyers integrate third-party verification solutions.
Online Video News, Posted 24 Apr 2014

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