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Vidyard Takes $35M in Series C, Focuses on Digital Body Language

By creating solutions that look at second-by-second viewing data, Yidyard is able to create a clearer view of potential customers.
Online Video News, Posted 26 Jan 2016

YouTube Launches AdBlitz Site for 2016 Super Bowl Commercials

The site will carry teaser videos, game day commercials, and original content. Viewers will be able to vote on favorites once the game ends.
Online Video News, Posted 21 Jan 2016

The Future of Video Marketing: Dive Into Automation Programs

The right marketing automation program can tie a company's online video campaigns together and turn shoppers into buyers. Learn what these programs offer, how they work with OVPs, and how to choose the right one.
Featured Articles, Posted 15 Jan 2016

Will Online Video Ad Loads Ever Get LEANer? Don’t Bet on It

One side shouts that ad blockers are a necessity, and the other side shouts that they're robbery. The IAB takes a middle position and asks for restraint.
Featured Articles, Posted 13 Jan 2016

CES '16: Conviva Sees a New Business Channel in Engagement Data

Targeting demographic profiles is effective, but targeting engaged viewers and shoppers is bound to be much stronger. Conviva lays the groundwork for 2016.
Online Video News, Posted 08 Jan 2016

CES '16: Xumo Announces Content Agreements With LG and Vizio

Not just another app in a connected TV app store, Xumo integrates with connected TV operating systems to create a smoother experience.
Online Video News, Posted 08 Jan 2016

YuMe Enhances YuMe for Publishers, Programmatic Ad Platform

The product now includes real-time bidding and private marketplaces, and the user interface has gotten a serious overhaul.
Online Video News, Posted 16 Dec 2015

Ooyala Releases IQ Video Analytics as Standalone Product

Service can be used with JW Player, Brightcove, Kaltura, thePlatform, Flowplayer, and YouTube via API
Online Video News, Posted 24 Nov 2015

Streaming Media West '15: Stream-Stitching: Replacing Content and Replacing Ads

Streaming Media's Tim Siglin and Anvato's Matt Smith discuss stream-stitching, ad insertion, HDR, and more at Streaming Media West 2015
Featured Articles, Posted 19 Nov 2015

The Influence of Emerging Markets on the AdTech Landscape

Adtech companies should learn from financial trading hubs as they build out global networks
Featured Articles, Posted 10 Nov 2015

Verizon Shows That it Can Create OTT Experiences in 72 Hours

In the "72-Hour Challenge," Verizon and Digiflare created mobile and set-top apps for media organizations at a breakneck pace.
Online Video News, Posted 10 Nov 2015

Al Roker Talks Brand Marketing at Inaugural Stream Con NYC

More than a Today Show fixture, Al Roker has years of experience helping brands communicate their message to an online audience.
Featured Articles, Posted 30 Oct 2015

Brightcove Launches Live Event Solution Within Brightcove Gallery

Video marketers can use Brightcove to create buzz around an online event, then stream it to viewers inside or outside the company, all without IT support.
Online Video News, Posted 21 Oct 2015

Online Video Advertising Taking Heavily From TV Ad Budgets: AOL

In its yearly look at the state of online video advertising, AOL finds that online video budgets are rising at the expense of TV ad budgets.
Online Video News, Posted 21 Oct 2015

Adblock Rates 10% to 30% Globally, Finds JW Player Report

While 30% of video viewers use a smartphone to watch clips, only 10% of ads are in the mobile-friendly HTML5 format.
Online Video News, Posted 12 Oct 2015

When Viewers Turn to YouTube for Brand Video, Brands Lose Out

There's a vast amount of user-generated brand-related original video on YouTube, but the brands themselves don't get any part of the action.
Featured Articles, Posted 06 Oct 2015

Ooyala Report Sees Strong Growth in Mobile Video Views and Ads

Small screens are getting big viewing traffic, while advertisers see mobile devices as an excellent way to reach younger consumers.
Online Video News, Posted 16 Sep 2015

ComScore Debuts Xmedia to Measure TV and Online Video Viewing

With Xmedia, advertisers can see how campaigns reach targeted viewers on broadcast, cable, and online video platforms.
Online Video News, Posted 16 Sep 2015

Mobile Viewing Both Opportunity and Threat, Finds IBC Panel

While mobile viewing is on the rise, content providers and advertisers are struggling to create richer and more informative experiences for viewers.
Featured Articles, Posted 13 Sep 2015

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