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Articles

One-Third of U.S. Broadband Households Have Multiple OTT Subs

"Service stacking," where households sign up for more than one over-the-top video service, is about to become the new normal.
Online Video News, Posted 29 Dec 2016

Hulu Signs Exclusive License to Stream Several Disney Films

Prior to launching its skinny bundle service, Hulu makes a plea to families by adding scores of movies from Disney studios.
Online Video News, Posted 28 Dec 2016

Video: Do We Still Need Adaptive Bitrate Streaming?

Akamai's Will Law, Disney's Mark Arana, and Yahoo's Omer Luzzatti discuss the ongoing need for ABR streaming in the fast-changing streaming landscape.
Short Cuts, Posted 26 Dec 2016

SVOD Is the Clear OTT Winner

Amazon Prime Instant Video's expansion and the introduction of BritBox drive home the point: SVOD will be the leading OTT business model for the foreseeable future.
Featured Articles, Posted 16 Dec 2016

Expect Broadcasters to Demand Access to Platform Data in 2017

Social platforms Facebook and Instagram are turning out huge views for sports broadcasters, but the broadcasters aren't getting much info in return. Look for that to change.
Featured Articles, Posted 12 Dec 2016

Sinclair Puts Online Video Over-the-Air With Upcoming TBD Network

Can millennials be lured back to standard television? In 2017, TBD will deliver videos from popular web studios to broadcast viewers.
Online Video News, Posted 08 Dec 2016

Video: How Delivering VP9 Can Expand Your Reach and Save You Money

Viacom's Jeff Tapper explains migrating to VP9 on platforms that support it will help you reach new markets and save money by delivering better quality video at lower bandwidths.
Short Cuts, Posted 05 Dec 2016

Skeptics Unite! VR Is Half-Baked, Far From Ready for the Masses

What's so great about turning your head? For all the talk of immersive virtual reality experiences, this columnist sees only heavily-pixilated, nausea-inducing video.
Featured Articles, Posted 02 Dec 2016

Join Us for the Advanced Encoding for OTT Webinar on Dec. 15

Streaming Learning Center's Jan Ozer, Beamr's Dror Gill, and Harmonic's Elie Sader discuss the latest in encoding for OTT and answer your questions on this exclusive web event.
Featured Articles, Posted 01 Dec 2016

Video: How Do You Choose the Right Metrics and Analytics Tools for Branded Video?

Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
Short Cuts, Posted 01 Dec 2016

The 10 Year View: What Will Online Video Look Like in 2026?

There's a vast generation gap in how Millennials, Gen Xers, and Baby Boomers access and enjoy online video, so what will the area look like when Millennials get older?
Featured Articles, Posted 01 Dec 2016

Netflix Announces Offline Downloading for iOS and Android Devices

Frequent flyers and train riders rejoice as Netflix announces an untethered option. The full catalog isn't supported and details are scarce.
Online Video News, Posted 30 Nov 2016

The Great OTT Myth: The Reality of Cord Cutting Isn’t So Real

The days of traditional TV are over as consumers rush to cut the cord, right? Not so fast: We're seeing a migration, but the product and players haven't changed.
Featured Articles, Posted 29 Nov 2016

AT&T Announces DirecTV Now Launch With $35 Plan, $5 HBO and Cinemax

Customers will be able to stream over 100 channels for $35 per month, but AT&T hasn't announced what those channels are. CBS won't be bundled at launch.
Online Video News, Posted 29 Nov 2016

An Object Lesson in Personalized Streaming Video Experiences

What custom content does each viewer want to see? As broadcast and broadband converge, object-based media is showing the way to the future, and the BBC is taking the lead.
Featured Articles, Posted 28 Nov 2016

Video: How to Personalize Branded Content

Hollywoodland Co-founder and President Christopher Roselli offers tips on how to translate analytics to content creators and brands so they can leverage them more effectively to reach and grow their target audience.
Short Cuts, Posted 28 Nov 2016

Video: Is it Time to Take the HEVC Plunge?

Frost & Sullivan analyst Avni Rambhia assesses the key factors content owners face today in determining whether to stick with AVC or move to HEVC.
Short Cuts, Posted 24 Nov 2016

Launching Alpha: Creating a New OTT Service

Alpha launched this week with content from Legendary Digital Networks' Nerdist and Geek and Sundry, with an emphasis on live video and online community
Featured Articles, Posted 22 Nov 2016

HEVC Advance Makes Some Software Royalty Free

HEVC Advance says it hopes to speed the adoption of HEVC decoders among the installed base of computers and devices by making some software downloads royalty free
Online Video News, Posted 22 Nov 2016

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