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Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

Should TV Embrace YouTube? USA Network Says Yes With Caveats

YouTube is a giant player, but it takes a giant chunk of advertising revenues. While it's a part of USA's online strategy, Streaming Media West 2013 attendees learned, its role is limited.
Featured Articles, Posted 19 Nov 2013

Sling Updates SlingPlayer App for iPad

The revised app includes split-screen viewing, social network support, and live sports stats. A Windows app is in the works.
Online Video News, Posted 18 Nov 2013

TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting

Brands can achieve higher completion rates by understanding the motivations that drive its viewers.
Online Video News, Posted 18 Nov 2013

ComScore to Improve Video Metrix with Mobile, Connected Devices

There's currently no online video measurement that includes smartphone, tablet, console, STB, and connected TV views, but that will soon change.
Featured Articles, Posted 15 Nov 2013

TDG Finds a Significant Rise in OTT Living Room Viewing

The OTT market is seeing strong gains at the same time that the pay TV industry is losing subscribers, notes a TDG co-founder.
Online Video News, Posted 15 Nov 2013

October Video Rankings: The Indies Take Over

Vimeo and Maker Studios bounced CBS and Viacom in the latest online video rankings, showing the strength of independent video online.
Online Video News, Posted 15 Nov 2013

Streaming Media West Preview: Adap.tv Focuses on Programmatic

Data is already making a big impact in the online video ad market, and will soon change how video is created and distributed, as well.
Featured Articles, Posted 14 Nov 2013

Clearleap Closes $20M Series C Round, Will Further Expansion

Having recently opened a European headquarters, Clearleap is eager to expand in the U.S. and across the globe.
Online Video News, Posted 13 Nov 2013

Verizon Digital Media Services Purchases UpLynk

Neither company disclosed the terms of the acquisition, which may have been for a few million, suggests one analyst.
Online Video News, Posted 13 Nov 2013

Yahoo Opens Personal Data for Starcom Targeted Video Ads

In an exclusive arrangement, Starcom will use Yahoo search and email data to create targeted video ads for major brands.
Online Video News, Posted 12 Nov 2013

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