Streaming Media

Learn about the latest technologies and business strategies in online video at Streaming Media West!
 

Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

Online Video Fails to Disrupt the Cable Business Model

Traditional pay TV services aren't feeling the threat of online video. Will cord cutting ever take off with the mainstream viewer?
Featured Articles, Posted 18 Sep 2012

YuMe Study Tests Video Ad Brand Recall Across Four Screens

Clutter, creative, and context all matter when trying to get viewers to recall an ad; screen size not as important.
Online Video News, Posted 17 Sep 2012

BrightRoll Intros Real-Time Bidding for Mobile Video Ads

Ad buyers can now make real-time decisions for ads on smartphones and tablets, using the BrightRoll Exchange.
Online Video News, Posted 14 Sep 2012

Roku, TiVo, Epix Ask if Internet Television Is Already Broken

Limited programming, Hollywood availability windows, confusing interfaces, search hassles: can internet television be saved?
Featured Articles, Posted 13 Sep 2012

comScore and Arbitron Answer the Call for New Video Measurement

Media, marketers, and advertisers will benefit from a cross-platform broadcast and online measurement platform.
Online Video News, Posted 13 Sep 2012

OTT in Latin America: Differentiation Is the Main Challenge

Price is a problem, but competition is high. A Streaming Media East session looks at the greatly different video streaming climate in Latin America.
Featured Articles, Posted 13 Sep 2012

Apple TV, Roku, WD, Sony, D-Link: Battle of the $99 Set-top Boxes

Which low-cost set-top box is best? Which offers the simplest set-up, most channels, and cleanest interface? Watch this to find out.
Featured Articles, Posted 12 Sep 2012

Apple Announces Taller, Thinner, Lighter iPhone 5

A wider display promises better movie playback, while battery life, color saturation, screen resolution, and performance are all improved.
Online Video News, Posted 12 Sep 2012

WeVideo Launches Social Video Engagement Platform

Collaborative video editor WeVideo offers a higher level of engagement with its marketing platform launching later this week.
Online Video News, Posted 11 Sep 2012

Tablet Use Driving Greater TV Watching, Finds Study

Rather than cannibalizing broadcast viewing, tablet use is encouraging a large percentage to watch more programming.
Online Video News, Posted 11 Sep 2012

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