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Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

How to Find, Grow, and Cultivate an Online Video Audience

Building an audience is just as demanding as creating an online series. Hear how the pros do it.
Featured Articles, Posted 03 Oct 2012

How to Live Stream to Any Device from a Single Encoder Stream

A Streaming Media East presentation explains the workflow for live streaming, with an emphasis on the Wowza Media Server.
Featured Articles, Posted 03 Oct 2012

comScore Campaign Essentials: Comprehensive Video Measurement

System offers traditional metrics, such as GRPs, but also measures validated views for target audiences.
Online Video News, Posted 02 Oct 2012

Unicorn Debuts OnceLive for Streaming Live Mobile Video and Ads

Video streamer follows up OnceVOD with technology for live video and dynamically targeted ad insertion to mobile and OTT.
Online Video News, Posted 02 Oct 2012

Did NBCUniversal Medal at the London Olympics?

While NBCUniversal live streamed 3,500 hours of events from the London Olympics, public sentiment was often negative. We asked NBCU what it might do differently next time.
Featured Articles, Posted 02 Oct 2012

Cisco: Balancing Requests and Reality in Enterprise Mobile Video

Employees say they want access to all corporate video on their mobile devices, but what they actually watch is a different story.
Featured Articles, Posted 01 Oct 2012

TV Is Great, Says Boxee, but it Will Soon Be Even Better

Television's greatest days are yet to come, says a Boxee vice president, and Boxee will guide it past the obstacles.
Featured Articles, Posted 01 Oct 2012

Zeebox Arrives in U.S., Partners with Comcast, NBCU, HBO, Cinemax

App provides a unified second-screen experience for hundreds of shows; includes in-depth info, social networking, and shopping.
Online Video News, Posted 27 Sep 2012

A&E Networks: The Problem with Measuring TV Everywhere

For premium channels that don't depend on advertising, TV Everywhere is a better fit, explains A&E.
Featured Articles, Posted 27 Sep 2012

YuMe Study: Who's Buying Online Video Ads, Who They're Targeting

In its latest quarterly report, YuMe shows which video ad types are most popular, and which demographics are the most targeted.
Online Video News, Posted 26 Sep 2012

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