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Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

YuMe Survey Shows Value of Online Video to Political Candidates

A majority of voters will get campaign information from online video, but far fewer see political online video ads as important.
Online Video News, Posted 20 Aug 2014

Piksel Announces Modular OTT Video Platform for Publishers

Piksel Video Platform will debut at IBC, offering a modular, cloud-based SaaS solution for streaming content to multiple platforms and devices.
Online Video News, Posted 20 Aug 2014

Innovid Study Shows Where Video Ads Get Highest Engagement

Pre-roll and other video ads drive high engagement when paired with certain types of content, but the right pairings vary by industry.
Online Video News, Posted 20 Aug 2014

Content Providers Should Think Mobile First to Reach Millennials

As they head away to college, many young adults aren't taking TVs with them. They are, however, bringing plenty of smart phones and tablets.
Featured Articles, Posted 20 Aug 2014

Hisense and TCL Announce Availability of Roku TV Sets

Previewed at CES, the first Roku connected TVs are almost here. Hisense and TCL give specs, availability, and pricing info.
Online Video News, Posted 19 Aug 2014

Juniper Research Report Sees Slow Growth in Online Music Market

Even though major players like Apple and Google are entering the streaming music market, that doesn't mean profits will soar.
Online Video News, Posted 19 Aug 2014

HEVC and VP9 Battle for the UHD TV Market: Who Will Win?

At this year's CES, some TV vendors asserted that HEVC was done for and VP9 would win out. What's happened with VP9 since then?
Featured Articles, Posted 18 Aug 2014

NBC Universal: Auto-Authentication Offers Higher Success Rates

Some pay TV customers are sharing their credentials with friends, but the bigger problem is that many find authentication too challenging.
Featured Articles, Posted 15 Aug 2014

For HD TV and Blu-Ray Streaming, Samsung Signs with Giraffic

The 2014 line of Samsung connected TVs and Blu-ray Players will offer improved video streaming with Giraffic's client-side-only software.
Online Video News, Posted 14 Aug 2014

Twitter Introduces Promoted Video in Beta

Following tests that show native Twitter video gets stronger engagement than branded tweets, the company is expanding the service.
Online Video News, Posted 13 Aug 2014

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