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Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

Streaming Video Is Changing TV Viewing Habits, Finds Survey

Younger adults are far more likely to watch OTT content or get recommendations from social networks.
Online Video News, Posted 28 Nov 2012

IAB Will Now Lead the Digital Content NewFronts

In a move to make the growing newfront season more inclusive, IAB is taking over from Digitas.
Online Video News, Posted 27 Nov 2012

Jun Group Compares Effectiveness of Pre-Roll and Incentivized Ads

After studying the performance of both ad types, Jun Group sees clear benefits to incentivized ads.
Online Video News, Posted 19 Nov 2012

Nintendo Wii U Getting Video Chat from Vidyo

Using Vidyo's open platform, game developers will be able to embed video chats directly inside their games.
Online Video News, Posted 19 Nov 2012

October Video Rankings: BrightRoll Topples Google in Ads

The latest comScore rankings contain a few surprises. BrightRoll is top dog for ads. And who's NDN?
Online Video News, Posted 16 Nov 2012

JW Player 6 Released: Improves Mobile Playback, Adds HLS Support

Delivering a more modern look and ad network support, LongTail Video keeps the popular player current.
Online Video News, Posted 16 Nov 2012

Tablet Owners Heavily Into Long-form Video, Finds Ooyala Report

Quarterly report also charts the rising popularity of live video streaming, suggesting revenue strategies.
Online Video News, Posted 15 Nov 2012

Adobe's Project Primetime Takes Four Steps Forward

The online delivery platform for broadcasters launches in beta with major workflow and ad-insertion improvements.
Online Video News, Posted 15 Nov 2012

Rovi Research Sees Strong Growth for Connected TV Advertising

Rovi and Parks Associates find enthusiastic use of connected TV features, as well as a desirable demographic.
Online Video News, Posted 14 Nov 2012

Inxpo Delivers New Version of Social Business TV Platform

By keeping audiences occupied with social elements, Inxpo says they'll be more engaged in the webcast.
Online Video News, Posted 14 Nov 2012

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