Streaming Media

 

Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

How Important Are Completion Rates, Asks TubeMogul Report

While advertisers are concerned with completion rates for their online video ads, is that a measure of ad effectiveness?
Online Video News, Posted 05 Dec 2012

Cloud Encoder GridVid.me Launches, Competing on Price

Should Zencoder and Encoding.com be worried? GridVid.me promises cheaper video encoding.
Online Video News, Posted 05 Dec 2012

Netflix Signs Deal with Disney for First-Run and Older Movies

Disney, Marvel, Pixar, and even Lucasfilm will all show new releases exclusively on Netflix.
Online Video News, Posted 04 Dec 2012

Eight Simple Steps for Online Video Success

There is a clear and simple roadmap for generating traffic and revenue with online video, says Brightcove. Just follow these steps.
Featured Articles, Posted 29 Nov 2012

Connected TVs Are Selling, but Often Go Unconnected

Any connected TV purchased today will be obsolete in only three years' time, says Informa Telecoms & Media.
Online Video News, Posted 28 Nov 2012

Streaming Video Is Changing TV Viewing Habits, Finds Survey

Younger adults are far more likely to watch OTT content or get recommendations from social networks.
Online Video News, Posted 28 Nov 2012

IAB Will Now Lead the Digital Content NewFronts

In a move to make the growing newfront season more inclusive, IAB is taking over from Digitas.
Online Video News, Posted 27 Nov 2012

Jun Group Compares Effectiveness of Pre-Roll and Incentivized Ads

After studying the performance of both ad types, Jun Group sees clear benefits to incentivized ads.
Online Video News, Posted 19 Nov 2012

Nintendo Wii U Getting Video Chat from Vidyo

Using Vidyo's open platform, game developers will be able to embed video chats directly inside their games.
Online Video News, Posted 19 Nov 2012

October Video Rankings: BrightRoll Topples Google in Ads

The latest comScore rankings contain a few surprises. BrightRoll is top dog for ads. And who's NDN?
Online Video News, Posted 16 Nov 2012

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