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Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

Nielsen to Roll Out Total Audience Measurement Tool in December

At long last, broadcasters, content creators, and advertisers will be able to compare a program's views across all platforms.
Online Video News, Posted 23 Oct 2015

YouTube Intros Subscription Plan, Music App, Original Content

For $10 per month, online video fans can watch original content from some of YouTube's biggest stars, view ad-free video, and stream music to a new app. Is that enough to entice subscribers to YouTube Red?
Online Video News, Posted 21 Oct 2015

Brightcove Launches Live Event Solution Within Brightcove Gallery

Video marketers can use Brightcove to create buzz around an online event, then stream it to viewers inside or outside the company, all without IT support.
Online Video News, Posted 21 Oct 2015

CNN Funds Launch of Great Big Story, Video Site for Millennials

Great Big Story creates short-form curiosities, then distributes them to a young adult audience on a variety of platforms.
Online Video News, Posted 21 Oct 2015

Online Video More Popular With Millennials Than Other Age Groups

Limelight's 2015 State of the User Experience report finds that young adults love streaming video, but older adults are spending far longer online.
Online Video News, Posted 21 Oct 2015

Online Video Advertising Taking Heavily From TV Ad Budgets: AOL

In its yearly look at the state of online video advertising, AOL finds that online video budgets are rising at the expense of TV ad budgets.
Online Video News, Posted 21 Oct 2015

Majority of U.S. Broadband Homes Subscribe to an OTT Service

58 percent of homes have used at least one OTT service in the past 30 days, says Parks Associates, and over 25 percent have used multiple.
Online Video News, Posted 20 Oct 2015

NBC Announces Seeso, a Streaming Service Devoted to Comedy

With an impressive roster of online originals and broadcast favorites, Seeso hopes to satisfy comedy lovers for $3.99 per month.
Online Video News, Posted 16 Oct 2015

YouTube Gaming Gains Mobile Streaming, Fan Sponsorships

Video creators can now stream their mobile gaming sessions on the Android app, using the front-facing camera to capture their reactions.
Online Video News, Posted 16 Oct 2015

Millennials Would Watch TV Everywhere if They Only Knew About It

A study suggests that young adults will choose pay TV subscriptions if better informed about TV Everywhere availability.
Online Video News, Posted 15 Oct 2015

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