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Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

CBS Interactive: The Challenge of Serving Ads to the Right Viewer

Online advertising is moving fast, but video viewing habits are moving faster. Broadcasters need to help brands serve targeted ads without wasted impressions.
Featured Articles, Posted 26 Aug 2014

TiVo Launches Over-the-Air DVR for Households Without Pay TV

Pitching it as a legal alternative to Aereo, TiVo debuts a $50 DVR for over-the-air content. Owners can stream video to mobile devices with the TiVo Stream
Online Video News, Posted 25 Aug 2014

Tablet TV Prepares for Beta Launch in San Francisco

One startup plans a new way to access over-the-air broadcast content, creating a service just for tablets that has no monthly fees.
Online Video News, Posted 25 Aug 2014

Surprise: Amazon, Not Google/YouTube, Will Purchase Twitch

Were the unnamed sources mistaken or did Google back out? And why would shopping giant Amazon want a video game network?
Online Video News, Posted 25 Aug 2014

Campaign Goals Should Drive YouTube Brand Activity: Pixability

There's no one-size-fits-all solution to branded online video. What brands put into YouTube should be determined by how they can best grow an audience.
Featured Articles, Posted 22 Aug 2014

Online Video Ecommerce Fails: Big Brand Mistakes to Avoid

How are viewers supposed to scan a QR code on a speeding race car? When it comes to selling with online video, even big brands miss the obvious.
Featured Articles, Posted 22 Aug 2014

Audience Engagement or Production Value? Which Is Most Important?

Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.
Featured Articles, Posted 21 Aug 2014

YuMe Survey Shows Value of Online Video to Political Candidates

A majority of voters will get campaign information from online video, but far fewer see political online video ads as important.
Online Video News, Posted 20 Aug 2014

Piksel Announces Modular OTT Video Platform for Publishers

Piksel Video Platform will debut at IBC, offering a modular, cloud-based SaaS solution for streaming content to multiple platforms and devices.
Online Video News, Posted 20 Aug 2014

Innovid Study Shows Where Video Ads Get Highest Engagement

Pre-roll and other video ads drive high engagement when paired with certain types of content, but the right pairings vary by industry.
Online Video News, Posted 20 Aug 2014

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