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Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

YuMe Shows Value of Cross-Screen Advertising for Multi-Taskers

Just because the TV is on doesn't mean viewers are watching it. A study shows that multi-taskers see more ads on mobile devices.
Online Video News, Posted 11 Mar 2015

38% of Video Plays Now on Phones and Tablets: Ooyala Report

Thanks to a December surge, mobile plays reach their highest share yet. Ad completion rates are high across all devices.
Online Video News, Posted 11 Mar 2015

Avaya Intros Multi-Device Business Video Distribution Offerings

Companies increasingly rely on internal video to distribute knowledge, and Avaya's Team Engagement Solutions make sharing easier.
Online Video News, Posted 11 Mar 2015

Adobe Primetime Joins Marketing Cloud, Offers Advanced Targeting

With the two platforms linked, marketers can get granular data on viewer engagement and deliver ads to specific demographics.
Online Video News, Posted 10 Mar 2015

The State of Media & Entertainment Video 2015

The rapid growth of OTT services and the slow decline of cable seen in the last year portends a breakout 2015, but don't expect massive 4K or TV Everywhere adoption anytime soon
Featured Articles, Posted 10 Mar 2015

Twitter Acquires Periscope, App for Instant Live Streaming

Still in closed beta, Periscope may have sold for up to $100 million, and will give Twitter users an easy way to create and share live video.
Online Video News, Posted 10 Mar 2015

Pay TV VOD Usage Is Growing, But Not as Quickly as SVOD Services

In its latest quarterly report on the pay TV industry and online viewing, Digitalsmiths finds that large channel lineups can be a liability.
Online Video News, Posted 10 Mar 2015

Streaming Media East Program and Agenda Now Available Online

The online video industry moves quickly, and Streaming Media East is the best place to network and catch-up with new developments.
Featured Articles, Posted 09 Mar 2015

Update: HBO Streaming Service Will Be Called HBO Now, Debut in April on Apple TV and iOS

TV viewers soon won't need a pay TV subscription to access HBO content; a streaming-only option will launch next month exclusively on Apple TV and iOS devices
Online Video News, Posted 05 Mar 2015

Sling TV Gets Attractive Additions with AMC, IFC, and Epix

The online service created to appeal to millennials finally feels like it actually has them in mind. AMC and IFC bring hit shows to Sling TV.
Online Video News, Posted 04 Mar 2015

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