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Biographical Information
Troy Dreier


Troy Dreier is Senior Associate Editor of StreamingMedia.com, and has many years experience covering computer and video technology.

Articles By Troy Dreier

Telestream Releases Vantage 6.3, Expands Formats for Multiscreen

Creating multiplatform and multi-device architectures is easier, since the Telestream transcoding platform supports additional formats.
Online Video News, Posted 26 Aug 2014

S3 Group Intros Warning Center for Cloud-Based Video Monitoring

An addition to the S3 Group StormTest portfolio, Warning Center offers a solution for testing global streaming quality in real-time.
Online Video News, Posted 26 Aug 2014

For Enterprise Video Success, Know the Audience: Symantec

Within enterprise video departments, such as Symantec's SymantecTV, understanding viewers' needs is crucial for getting good results.
Featured Articles, Posted 26 Aug 2014

CBS Interactive: The Challenge of Serving Ads to the Right Viewer

Online advertising is moving fast, but video viewing habits are moving faster. Broadcasters need to help brands serve targeted ads without wasted impressions.
Featured Articles, Posted 26 Aug 2014

Surprise: Amazon, Not Google/YouTube, Will Purchase Twitch

Were the unnamed sources mistaken or did Google back out? And why would shopping giant Amazon want a video game network?
Online Video News, Posted 25 Aug 2014

TiVo Launches Over-the-Air DVR for Households Without Pay TV

Pitching it as a legal alternative to Aereo, TiVo debuts a $50 DVR for over-the-air content. Owners can stream video to mobile devices with the TiVo Stream
Online Video News, Posted 25 Aug 2014

Tablet TV Prepares for Beta Launch in San Francisco

One startup plans a new way to access over-the-air broadcast content, creating a service just for tablets that has no monthly fees.
Online Video News, Posted 25 Aug 2014

Campaign Goals Should Drive YouTube Brand Activity: Pixability

There's no one-size-fits-all solution to branded online video. What brands put into YouTube should be determined by how they can best grow an audience.
Featured Articles, Posted 22 Aug 2014

Online Video Ecommerce Fails: Big Brand Mistakes to Avoid

How are viewers supposed to scan a QR code on a speeding race car? When it comes to selling with online video, even big brands miss the obvious.
Featured Articles, Posted 22 Aug 2014

Audience Engagement or Production Value? Which Is Most Important?

Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.
Featured Articles, Posted 21 Aug 2014

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