Streaming Media

 

Biographical Information
Tim Siglin
Chairman
423.384.9962

Tim Siglin is chairman of Braintrust Digital, a digital media production company, and a co-founder of the go-to-market strategic consulting firm Transitions, Inc. Involved full-time in visual communications and digital media for over 20 years, Siglin has also served as a contributing editor for StreamingMedia.com for over 15 years.  Prior to co-founding Transitions Inc., he served as principal analyst at The Hampton-James Company, a media consultancy, and was CEO of Century VII, Inc., a production and media integration design firm. Siglin has an MBA in international entrepreneurship, has taught as an adjunct at several colleges and universities, and has worked in both motion picture production and crisis management public relations. As a co-founder of Transitions, Inc., Siglin offers customized strategy consulting for a number of customers, including three Fortune 10 companies, numerous Fortune 100 companies, and multiple small businesses. Repeat customers account for more than 80 percent of all on-going business. Siglin can be reached at writer@braintrustdigital.com.

 

Articles By Tim Siglin

Akamai Monitoring Tool Becomes Marketing Magnet

Akamai's internet monitoring tool shows both the big picture-the ebb and flow of net traffic in general-as well as a close-up on media content usage.
Tues., June 12, by Tim Siglin
Featured Articles, Posted 12 Jun 2007

Immersive Media Maps Streaming's Future

Technology players like Immersive Media are integrating streaming content into practical, everyday-use online products such as Google Maps’ new street-level views.
Friday, June 1, by Tim Siglin
Featured Articles, Posted 01 Jun 2007

Streaming Gives Tennis and More A Sporting Chance to Generate More Revenue

The business of streaming sports is alive, well, and pushing the technology and business envelope, as MLB Advanced Media partners with The Tennis Channel and upstart Marshall Media pushes the video quality envelope.
Fri., May 25, by Tim Siglin
Featured Articles, Posted 25 May 2007

Commentary: SM East 2007—More Substance, Less Hype

The show floor at the New York Hilton—bursting at the seams with exhibitors and attendees—buzzed with spirited discussions about Flash, Silverlight, citizen journalism, user-generated content, and the state of the industry.
Sun., May 20, by Tim Siglin
Featured Articles, Posted 20 May 2007

Streaming Media East 2007: What’s Next for Online Video Advertising?

The final panel of the show—which topped 3,400 registered attendees, a 25% increase over 2006—focused on one of the most contentious issues facing the media and entertainment sector: Just what kind of advertising works best?
Thurs., May 17, by Tim Siglin
Featured Articles, Posted 17 May 2007

Streaming Media East 2007: For The New York Times, Video Now Just as Important as Print

Keynote by The Grey Lady’s Martin Nisenholtz reiterates Times is in the journalism business, and video is now part of that business, even for publications with roots in print.
Wed., May 16, by Tim Siglin
Featured Articles, Posted 16 May 2007

Streaming Media East 2007 News Briefs: Microsoft Sees the Light, Sprint Learns its ABCs, and TiVo Finds itself

While Microsoft showed off Silverlight at the show, Sprint started delivering ABC content for free and TiVo introduced new search capability.
Tues., May 15, by Tim Siglin
Featured Articles, Posted 15 May 2007

CBS Syndication Deals Reveal Seismic Strategy Change

By pushing content to other sites while gathering content to show through its own distribution channels, CBS is hoping to offer advertisers more bang for the buck as we enter the high-stakes advertising season.
Mon., May 14, by Tim Siglin
Featured Articles, Posted 14 May 2007

Burst Gains Ground for its Patent Validity in Court Battle with Apple

With the lawsuits filed against Burst.com now through the Markman phase, it appears likely that Apple's best bet will be to settle with the smaller company.
Mon., May 14, by Tim Siglin
Featured Articles, Posted 14 May 2007

Connecting Streaming to the Living Room

Last week’s Connections 2007 conference in Santa Clara explored “Future Opportunities: The Next Big Thing” for streaming, with a focus on simplifying consumer choices and DRM.
Tues., May 8, by Tim Siglin
Featured Articles, Posted 08 May 2007

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