Maximizing Return on Premium Video
Posted 11 Aug 2009
Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck?
Tues., Feb. 3, by Jim Hopkinson and Tejpaul Bhatia
Posted 03 Feb 2009
Nowadays, thanks to outsourcing, you don't have to have any specific skills or knowledge relating to software development, content production, monetization, or even streaming media to build a streaming media business; you only need to come up with a clever name for your company.
Posted 15 Feb 2008
Emerging international markets hold promise, but the online video world isn’t quite flat yet. Despite all the challenges that might be in the way, experts believe that the international opportunity is too large to pass up.
Mon., Nov. 5, by Tejpaul Bhatia
Posted 05 Nov 2007
In order for traditional televison producers and networks to thrive in the brave new world of online video, they need to change the way they look at the entire ecosystem, from programmers to consumers.
Tues., Apr. 24, by Tejpaul Bhatia
Posted 24 Apr 2007
For this article, we asked content experts at all points in the value chain to provide a list of ten questions content owners or creators should ask to see if they're ready to start making money.
Posted 15 Feb 2007
You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson
Posted 05 Feb 2007
In the brave new world of delivering video to multiple playback devices, success isn't about multiplatform content. It's about multiplatform stories.
Tues., Nov. 18, by Tejpaul Bhatia
Posted 28 Nov 2006
It's not about multiplatform content. It's about multiplatform stories.
Posted 15 Nov 2006
Established players and challengers compete and converge to shape the future of video online. In this article, ESPN new media's former senior manager for international business strategy assesses the landscape and looks to the future.
Mon., Sept. 25, by Tejpaul Bhatia
Posted 25 Sep 2006