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Biographical Information
Adrian Pennington


Adrian Pennington is a freelance writer based in London whose articles have appeared in The Financial Times, Broadcast, Futuremedia, and New Media Age, among many others.

Articles By Adrian Pennington

IBC '17: Cisco Says It Will Make IP Better Than Broadcast

Cisco says "IP better than broadcast" initiative is about video-aware networks
Featured Articles, Posted 17 Sep 2017

IBC '17: Cheap SVOD Bundles Cannot Support Content, says Fox

Fox executive Brian Sullivan argues for a return to aggregation, new mid-priced pay-TV bundles, and traditional media to retain control over premium content
Featured Articles, Posted 16 Sep 2017

IBC '17: Kantar Offers Facebook Video Metrics

Comparisons between video performance on Twitter and Facebook offer advertisers and broadcasters a new layer of understanding audience behavior
Online Video News, Posted 14 Sep 2017

Facebook Primes Watch for Video Explosion in IBC Keynote

The social network pitches its new video service as the community-based OTT platform broadcasters have been waiting for.
Featured Articles, Posted 14 Sep 2017

HBO Uses AI to Combat Buffering, with Conviva's Help

Conviva says quality internet streams are only possible with intelligent realtime detection, and HBO is using Conviva's new Video AI Platform to do just that with HBO GO and HBO NOW
Online Video News, Posted 12 Sep 2017

360° Video Is No Gateway to VR, Says BBC

BBC R&D is not convinced of the case for producing news in VR, and warns against the perils of relying too heavily on tech company sponsorship of branded 360° or VR news content
Featured Articles, Posted 13 Jul 2017

Beware the Android TV Revolution

The pluses of Google's platform should be approached eyes wide open by operators, says 3 Screen Solutions MD Kai-Christian Borchers
Featured Articles, Posted 10 Jul 2017

Hyperreality and the Urgent Need to Scale Content

The demand for realistic CG content to fuel immersive media applications requires new production methods and a new codec
Featured Articles, Posted 06 Jul 2017

Getting Ready for Video Over 5G: How Should the Industry Prepare?

With operators at risk of a ‘build it and they will come' approach, can a converged video contribution and delivery network monetize 5G?
Featured Articles, Posted 16 Jun 2017

The State of 4K and HDR 2017

4K is making inroads, but it's the profound visual richness of high dynamic range video that will really revolutionize how people watch television. Streaming networks are leading the way.
Featured Articles, Posted 30 Mar 2017

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