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Biographical Information
Adrian Pennington


Adrian Pennington is a freelance writer based in London whose articles have appeared in The Financial Times, Broadcast, Futuremedia, and New Media Age, among many others.

Articles By Adrian Pennington

Viacom Follows Disney's Lead, Bets on Digital Short-Form Video

"If you do the math, it works out your favor," Viacom Digital Studio's Kelly Day tells an IBC audience, all the while praying that Disney's Jeffrey Katzenberg is right about short-form content.
Featured Articles, Posted 16 Sep 2018

YouTube Owns the Living Room: Fastest Growth Is On TV Sets

Over a half-billion living room devices have the YouTube app, the company announced at IBC. While this has profound implications for broadcasters, YouTube insists it wants to be a partner, not a competitor.
Featured Articles, Posted 14 Sep 2018

NASA Channel Lands on Roku, Streaming Video From the ISS

Roku owners can now enjoy a live view of the solar system, and Harmonic technology is behind the UHD HDR service, which it claims is a world first.
Featured Articles, Posted 13 Sep 2018

HQ Trivia and the Race to Ultra-Low Latency Live Streaming

Live video is getting interactive requiring bidirectional communication with low latency. Companies like Ex Machina, Haivision, nanocosmos, and Wowza—as well as the SRT Alliance—are working on solutions.
Featured Articles, Posted 01 May 2018

Eurosport Grounds Ambitious Olympics in IP Connectivity and the Cloud

Discovery Communications' sports division spent €1.3 billion on pan-European digital and linear rights to Olympic Games until 2024, and aims to make every second of every event from PyeonChang available on multiple platforms
Online Video News, Posted 30 Jan 2018

Phenix Wants to Stream to a Billion Viewers—And Says It's Halfway There

Eschewing the term "P2P" for the friendlier "peer-assisted," Chicago startup Phenix claims it can offer unprecedented scale and unmatched latency
Online Video News, Posted 07 Nov 2017

Can Better Monitoring Prevent a Replay of Class Action Against Showtime?

Showtime faces a class action after problems with the Mayweather-McGregor fight stream. Continual and complete testing might mitigate future brand damage if the issue was not with the content provider.
Featured Articles, Posted 12 Oct 2017

IBC '17: Cisco Says It Will Make IP Better Than Broadcast

Cisco says "IP better than broadcast" initiative is about video-aware networks
Featured Articles, Posted 17 Sep 2017

IBC '17: Cheap SVOD Bundles Cannot Support Content, says Fox

Fox executive Brian Sullivan argues for a return to aggregation, new mid-priced pay-TV bundles, and traditional media to retain control over premium content
Featured Articles, Posted 16 Sep 2017

IBC '17: Kantar Offers Facebook Video Metrics

Comparisons between video performance on Twitter and Facebook offer advertisers and broadcasters a new layer of understanding audience behavior
Online Video News, Posted 14 Sep 2017

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