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Biographical Information
Adrian Pennington


Adrian Pennington is a freelance writer based in London whose articles have appeared in The Financial Times, Broadcast, Futuremedia, and New Media Age, among many others.

Articles By Adrian Pennington

Getting Ready for Video Over 5G: How Should the Industry Prepare?

With operators at risk of a ‘build it and they will come' approach, can a converged video contribution and delivery network monetize 5G?
Featured Articles, Posted 16 Jun 2017

The State of 4K and HDR 2017

4K is making inroads, but it's the profound visual richness of high dynamic range video that will really revolutionize how people watch television. Streaming networks are leading the way.
Featured Articles, Posted 30 Mar 2017

Why Mixed Reality Is the Future of Immersive Broadcasting

Intel and Microsoft are among those building tools for a merged reality video experience that could be streamed directly to the home.
Featured Articles, Posted 23 Mar 2017

SVOD Is the Clear OTT Winner

Amazon Prime Instant Video's expansion and the introduction of BritBox drive home the point: SVOD will be the leading OTT business model for the foreseeable future.
Featured Articles, Posted 16 Dec 2016

An Object Lesson in Personalized Streaming Video Experiences

What custom content does each viewer want to see? As broadcast and broadband converge, object-based media is showing the way to the future, and the BBC is taking the lead.
Featured Articles, Posted 28 Nov 2016

Sky Launches Into VR

Sky is committed to seeing VR succeed where 3D failed, and has established the 10-person Sky VR Studio to spearhead innovation and content creation
Featured Articles, Posted 16 Nov 2016

VR's Two-Tiered Takeoff

Despite a year of content and production experimentation by studios and broadcasters, poor quality experiences could yet impede VR take-off
Featured Articles, Posted 16 Nov 2016

Unified Remix Combats Ad Blockers

Unified Remix is a software engine that creates a single stream from a playlist created by a call to an ad network, a rule set, or by CMS generation, preventing ad blockers from identifying ad server URLs
Online Video News, Posted 11 Oct 2016

IBC '16: Google Says Nobody Owes Publishers a Living

Google blames some publishers' ineffective digital strategies for "waterfalls of intrusive ads" but says technology offers opportunities to innovate out of the impasse
Featured Articles, Posted 11 Sep 2016

Nagra: TV Is Now a Connected Play

Company releases findings from its Pay-TV report and introduces TVkey USB device, which enables users to sign up for pay-TV services directly on selected Samsung TVs
Online Video News, Posted 10 Sep 2016

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