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Biographical Information
Adrian Pennington


Adrian Pennington is a freelance writer based in London whose articles have appeared in The Financial Times, Broadcast, Futuremedia, and New Media Age, among many others.

Articles By Adrian Pennington

Telstra Acquires Cloud Asset Management Specialist Nativ

As part of a strategy to create a comprehensive personalized TV and video platform, Telstra's Ooyala acquires U.K.-based Nativ for an undisclosed amount.
Online Video News, Posted 29 Jun 2015

The State of Transcoding Solutions 2015

What are operators and MVPDs looking for from today's transcoding solutions? Automation and flexibility are high on the list, and the hardware vs. software debate continues.
Featured Articles, Posted 30 Mar 2015

Transcoding Trends for 2015

What are operators and MVPDs looking for from today's transcoding solutions? Automation, flexibility, and future-proofing are high on the list, and the old hardware vs. software debate continues.
Featured Articles, Posted 02 Mar 2015

Telstra and Sky Buy Into Elemental Technologies

Two global giants take minority stakes in the software-based video processing developer as Elemental predicts a tipping point for video over IP in 2015
Online Video News, Posted 22 Dec 2014

Sony Demonstrates a Live 4K Video Over IP Production System

Partnering with Level 3, Sony offers a vision for the future of live broadcast production, one that saves money and builds in flexibility.
Online Video News, Posted 12 Sep 2014

Harmonic Simplifies Media Orchestration With Polaris Suite

Trading hardware for software-based solutions, Harmonic is promoting Polaris at IBC, a suite that streamlines playout management.
Online Video News, Posted 11 Sep 2014

TV Will Move to IP in Two Years, Says Imagine CEO Charlie Vogt

Imagine Communications launches a software management platform to transition broadcasters to IP delivery; partners with Microsoft Azure.
Featured Articles, Posted 11 Sep 2014

Elemental to Test 4K HEVC MPEG-DASH in NAB Demo with Akamai

The software video processing developer powers half a dozen 4K demos at NAB, is partnering with Ericsson EVE, and claims to be the fastest growing vendor around
Online Video News, Posted 05 Apr 2014

Hang w/ Developer Plans Unlimited Broadcast for Google Glass

The popular live broadcasting mobile app could soon find a home on Google Glass featuring an unlimited option for constant video streaming.
Online Video News, Posted 10 Feb 2014

Sochi Games to Set Record for Live and VOD Streaming

Adobe, NBCU, Elemental, Deltatre, LiveU, and more are readying streaming platforms that will deliver coverage to desktops and mobile devices around the globe.
Featured Articles, Posted 04 Feb 2014

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