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Biographical Information
Adrian Pennington


Adrian Pennington is a freelance writer based in London whose articles have appeared in The Financial Times, Broadcast, Futuremedia, and New Media Age, among many others.

Articles By Adrian Pennington

360° Video Is No Gateway to VR, says BBC

BBC R&D is not convinced of the case for producing news in VR, and warns against the perils of relying too heavily on tech company sponsorship of branded 360° or VR news content
Featured Articles, Posted 13 Jul 2017

Beware the Android TV Revolution

The pluses of Google's platform should be approached eyes wide open by operators, says 3 Screen Solutions MD Kai-Christian Borchers
Featured Articles, Posted 10 Jul 2017

Hyperreality and the Urgent Need to Scale Content

The demand for realistic CG content to fuel immersive media applications requires new production methods and a new codec
Featured Articles, Posted 06 Jul 2017

Getting Ready for Video Over 5G: How Should the Industry Prepare?

With operators at risk of a ‘build it and they will come' approach, can a converged video contribution and delivery network monetize 5G?
Featured Articles, Posted 16 Jun 2017

The State of 4K and HDR 2017

4K is making inroads, but it's the profound visual richness of high dynamic range video that will really revolutionize how people watch television. Streaming networks are leading the way.
Featured Articles, Posted 30 Mar 2017

Why Mixed Reality Is the Future of Immersive Broadcasting

Intel and Microsoft are among those building tools for a merged reality video experience that could be streamed directly to the home.
Featured Articles, Posted 23 Mar 2017

SVOD Is the Clear OTT Winner

Amazon Prime Instant Video's expansion and the introduction of BritBox drive home the point: SVOD will be the leading OTT business model for the foreseeable future.
Featured Articles, Posted 16 Dec 2016

An Object Lesson in Personalized Streaming Video Experiences

What custom content does each viewer want to see? As broadcast and broadband converge, object-based media is showing the way to the future, and the BBC is taking the lead.
Featured Articles, Posted 28 Nov 2016

Sky Launches Into VR

Sky is committed to seeing VR succeed where 3D failed, and has established the 10-person Sky VR Studio to spearhead innovation and content creation
Featured Articles, Posted 16 Nov 2016

VR's Two-Tiered Takeoff

Despite a year of content and production experimentation by studios and broadcasters, poor quality experiences could yet impede VR take-off
Featured Articles, Posted 16 Nov 2016

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