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Biographical Information
Adrian Pennington


Adrian Pennington is a freelance writer based in London whose articles have appeared in The Financial Times, Broadcast, Futuremedia, and New Media Age, among many others.

Articles By Adrian Pennington

An Object Lesson in Personalized Streaming Video Experiences

What custom content does each viewer want to see? As broadcast and broadband converge, object-based media is showing the way to the future, and the BBC is taking the lead.
Featured Articles, Posted 28 Nov 2016

Sky Launches Into VR

Sky is committed to seeing VR succeed where 3D failed, and has established the 10-person Sky VR Studio to spearhead innovation and content creation
Featured Articles, Posted 16 Nov 2016

VR's Two-Tiered Takeoff

Despite a year of content and production experimentation by studios and broadcasters, poor quality experiences could yet impede VR take-off
Featured Articles, Posted 16 Nov 2016

Unified Remix Combats Ad Blockers

Unified Remix is a software engine that creates a single stream from a playlist created by a call to an ad network, a rule set, or by CMS generation, preventing ad blockers from identifying ad server URLs
Online Video News, Posted 11 Oct 2016

IBC '16: Google Says Nobody Owes Publishers a Living

Google blames some publishers' ineffective digital strategies for "waterfalls of intrusive ads" but says technology offers opportunities to innovate out of the impasse
Featured Articles, Posted 11 Sep 2016

Nagra: TV Is Now a Connected Play

Company releases findings from its Pay-TV report and introduces TVkey USB device, which enables users to sign up for pay-TV services directly on selected Samsung TVs
Online Video News, Posted 10 Sep 2016

IBC '16: Sony Stresses Open IP Systems

The firm also trials cloud switching with Swisscom and IP production with Euromedia
Online Video News, Posted 09 Sep 2016

IBC '16: Google Tells Broadcasters to Wake Up to Mobile

Broadcasters are in the midst of an unprecedented revolution, and according to Google it's not IP
Featured Articles, Posted 09 Sep 2016

IBC '16: Imagine Communications Says IP-Based Production is Ready for Primetime

A well-architected IP-based production facility can provide the same robustness, reliability, and performance as SDI-based infrastructures, says Imagine Communications CEO Charlie Vogt
Featured Articles, Posted 09 Sep 2016

IBC '16: Netflix Re-Engineers as a Premium Play to Drive Growth

The SVOD service is overhauling its program library to move from a longtail warehouse to a premium platform
Featured Articles, Posted 09 Sep 2016

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