Streaming Media

 

Featured Articles

Streaming Media West Introduces New Discovery Pass

Never been to a Streaming Media West event? The new Discovery Pass makes it easier than ever to check out the exhibit hall, keynotes, networking opportunities, and our new two-day Discovery Track of how-to sessions, product labs, and panel discussions
Featured Articles, Posted 26 Aug 2014

CBS Interactive: The Challenge of Serving Ads to the Right Viewer

Online advertising is moving fast, but video viewing habits are moving faster. Broadcasters need to help brands serve targeted ads without wasted impressions.
Featured Articles, Posted 26 Aug 2014

For Enterprise Video Success, Know the Audience: Symantec

Within enterprise video departments, such as Symantec's SymantecTV, understanding viewers' needs is crucial for getting good results.
Featured Articles, Posted 26 Aug 2014

Online Video Ecommerce Fails: Big Brand Mistakes to Avoid

How are viewers supposed to scan a QR code on a speeding race car? When it comes to selling with online video, even big brands miss the obvious.
Featured Articles, Posted 22 Aug 2014

Campaign Goals Should Drive YouTube Brand Activity: Pixability

There's no one-size-fits-all solution to branded online video. What brands put into YouTube should be determined by how they can best grow an audience.
Featured Articles, Posted 22 Aug 2014

Audience Engagement or Production Value? Which Is Most Important?

Advertisers want to be around programs that create buzz, YouTube says, and that's led to a changing definition of premium content.
Featured Articles, Posted 21 Aug 2014

Content Providers Should Think Mobile First to Reach Millennials

As they head away to college, many young adults aren't taking TVs with them. They are, however, bringing plenty of smart phones and tablets.
Featured Articles, Posted 20 Aug 2014

HEVC and VP9 Battle for the UHD TV Market: Who Will Win?

At this year's CES, some TV vendors asserted that HEVC was done for and VP9 would win out. What's happened with VP9 since then?
Featured Articles, Posted 18 Aug 2014

NBC Universal: Auto-Authentication Offers Higher Success Rates

Some pay TV customers are sharing their credentials with friends, but the bigger problem is that many find authentication too challenging.
Featured Articles, Posted 15 Aug 2014

Monetizing Premium Video: Fullscreen Explains What Works Now

Is brand safety an essential for selling video to brands for premium prices? It depends on the environment and the audience, Fullscreen says.
Featured Articles, Posted 13 Aug 2014

Online Video Has Created a New Golden Age of Television: Nielsen

Prime time viewing is down, but overall TV viewing is way up. Nielsen looks at the innovations that are changing the way we consume video.
Featured Articles, Posted 12 Aug 2014

AOL Offers Tips for Foolproof Live Event Video Streaming

Stamp out poor-quality audio, dropped video streams, and more. Advance planning is one key to pulling off live events without a problem.
Featured Articles, Posted 08 Aug 2014

HTTP/2.0 and DASH: Planning Tomorrow's Improved Video Delivery

In this guest post, Bitmovin's CTO and co-founder explains how HTTP/2.0 will solve the problems of previous generations and seamlessly integrate with DASH.
Featured Articles, Posted 07 Aug 2014

Video Apps Need to Be Discoverable Before They Can Succeed: TiVo

Content owners can have attractive apps with libraries of popular shows, but if viewers can't search that content then all their efforts won't pay off.
Featured Articles, Posted 05 Aug 2014

Why the Broadcasting Industry Should Get Behind DASH Adoption

Broadcasters want standards they can depend on to stand the test of time. What they don't want is to regularly change their entire video workflows.
Featured Articles, Posted 04 Aug 2014

Brand Safety and Online Advertising: Who Can Advertisers Trust?

Before major brands will spend some of their TV ad budgets online, they need to feel confident their ads won't appear on content that could hurt the brand's image.
Featured Articles, Posted 01 Aug 2014

How to Choose a Corporate YouTube System for Any Company

Some corporate YouTube systems are standalone products and some are integrated into larger video platforms. Here's how to make a smart choice.
Featured Articles, Posted 01 Aug 2014

Apple Goes Live with Own CDN in U.S. and Europe

With a massive amount of capacity ready to go, Apple will bring much of its traffic to its own CDN, giving the company more control over the customer experience.
Featured Articles, Posted 31 Jul 2014

How Colleges Can Get Broadcast-Quality Video with Webcam Systems

A Temple University technology support specialist shares the tool that gives a professional look to e-learning tools meant for webcams.
Featured Articles, Posted 30 Jul 2014

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