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Featured Articles

Screen Content Coding (SCC) Offers Improved Quality and Efficiency for HEVC Screen-Captured Content

The new extension to HEVC, Screen Content Coding, is tailor-made for encoding screen captures from video games and tutorials, which feature animation, text, and graphics in addition to camera-generated video
Featured Articles, Posted 27 May 2016

Smart Curation Beats Original Content for OTT Success: Video

As the number of subscription video services continues to expand, execs need to understand how to transition linear programming to the online world.
Featured Articles, Posted 27 May 2016

TV Ad Budgets Not Moving Online, as Buyers Demand Metrics: Video

Publishers are creating premium online video to appeal to TV advertisers, says OgilvyOne, but ad buyers are taking a wait-and-see attitude.
Featured Articles, Posted 27 May 2016

Live Streaming Is Still Playing Catch-Up to TV, Says VDMS: Video

At Streaming Media East, Verizon Digital Media Services acknowledged that TV still provides a better experience for live events, and latency is an issue.
Featured Articles, Posted 27 May 2016

Bring Live Events Online: Yahoo Offers Tips for Companies: Video

Working with the NFL, Live Nation, the MLB, and more, Yahoo has become a live video giant. Here's what it tells brands looking to scale live events online.
Featured Articles, Posted 27 May 2016

Twitter Sees 220X Growth in Video Views in Past Year: Video

The short-form messaging platform is exploding with video, as brands and individuals rush to share clips. In this interview, a Twitter rep shares tips for brand success.
Featured Articles, Posted 27 May 2016

DASH Industry Forum Chair Talks DASH Development Roadmap: Video

At Streaming Media East, Iraj Sodagar, president and chairman of the DASH Industry Forum, explained what's coming with version 3.0.
Featured Articles, Posted 27 May 2016

In Today's OTT Landscape, Make the Right Partnerships: Video

The streaming video marketplace is getting crowded, but there are plenty of additional services still to come. To find viewers, says Epix, choose a partner with scale.
Featured Articles, Posted 26 May 2016

As Video Standards Emerge, 4K Is the Next Big Challenge: Video

With the success of HLS and DASH, transporting video to viewers has become easier, says Yahoo. The next hurdle is compressing 4K video to a manageable size.
Featured Articles, Posted 26 May 2016

Sports Streams Jump to 4K, But Consumers Need to Catch Up: Video

Even people with broadband connections and 4K TVs may not be getting 4K video, as the average live stream today is 720p says NeuLion. But bigger pipes are worth the investment.
Featured Articles, Posted 25 May 2016

For Branded Video Success, AOL Says Authenticity Is Key: Video

Advertisers are working with online publishers to create branded videos, where brand mentions are brought into the content. To work, the results have to pass the "sniff test."
Featured Articles, Posted 25 May 2016

Brands Tap Into Trusted Relationships Working With Influencers: Video

When brand advertisers work with online video stars, they take advantage of the talent's relationship with his or her fans. The wise brand learns how to be a good guest at the party.
Featured Articles, Posted 25 May 2016

Netflix Discusses VP9-Related Development Efforts

Once counted out, VP9 is on the rise, with support from Netflix, JW Player, Brightcove, and more. In this interview, David Ronca of Netflix talks about VP9 savings, encoding, and testing.
Featured Articles, Posted 24 May 2016

Whistle Sports Says Focus on the Story, Avoid Clickbait: Video

You won't believe this one weird trick that Brian Selander of Whistle Sports revealed at Streaming Media East about connecting with over-the-top audiences.
Featured Articles, Posted 23 May 2016

VR Is a Marathon Not a Sprint, Road to Adoption Will Take Years: Video

In this Streaming Media East interview, Joel Espelien of The Diffusion Group explains why most people are getting virtual reality's future wrong.
Featured Articles, Posted 23 May 2016

Comcast to Stream More than 6,000 Hours from Rio Olympics

Comcast and NBC will offer total of 11 networks and 40 simultaneous streams from the games in Rio this August
Featured Articles, Posted 20 May 2016

Euro 2016, Then Olympics, Set to Break Live Streaming Records

Official streams may reach peaks of 15-18TB per second for the Rio Olympics, but the IOC is banning social streaming from the games, without saying how it plans to police or punish fans who use Periscope, Facebook Live to share the games
Featured Articles, Posted 17 May 2016

Eventstream Review: Profit From Paid Live Online Video Events

The combination of Eventstream, Eventbrite, and YouTube Live lets anyone charge for a live webinar, generating leads they can use to grow their business. While a strong contender, the help system could be a lot more helpful.
Featured Articles, Posted 16 May 2016

The Cost of the Cloud for Video Encoding: Crunching the Numbers

Cloud encoding companies offer software-as-a-service and platform-as-a-service options. Here's how to decide when to go with the cloud, and which option is right for your needs.
Featured Articles, Posted 15 May 2016

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