Verimatrix Study: OTT Adoption Hurt by Broadband Limitations
A survey of media industry executives finds that content security is a major issue for OTT delivery, and that quality of service is an obstacle.
In a survey of media industry executives about the future of over-the-top video delivery, 59 percent of respondents say that broadband bandwidth limitations are the biggest technical hurdle to wider OTT adoption. Nearly as many -- 55 percent -- said that quality of service and quality of experience are also significant problems.
The survey and accompanying report were created by StreamingMedia.com and Unisphere Research with sponsorship by content security and revenue enhancement company Verimatrix. It's goal was to discover industry experts' thoughts on the state of OTT both now and in the near future.
Content security is a critical issue to many respondents, with 48 percent saying that rights management is the biggest business-related issue for companies working in multi-screen service delivery. Over half of respondents prefer HLS (HTTP Live Streaming) with enhanced rights management or basic encryption. The survey found that HLS is twice popular an option than Adobe Flash Access or Microsoft PlayReady for OTT video.
Despite security being a major concern for the OTT world, the survey uncovered a surprisingly large knowledge gap in the area: Nearly one-third of respondents didn't know their company's strategy for managing digital rights management across networks and devices.
The 26-page report includes an executive summary by StreamingMedia.com columnist and executive vice president Dan Rayburn.
“The respondents already see significant parts of their businesses influenced by the OTT model, in which programming, both live and on-demand, is delivered directly to consumers’ devices, via increasingly robust broadband networks,” Rayburn wrote.
A report based on the survey, "OTT Video: Coming to a Paid Channel Near You," is available for free download.
An in-depth survey of over 750 media industry professionals looks at the growth of cord-shaving, the importance of rights management, and the continuing problem of bandwidth limitations.