2013 Online Video Executive Prediction: Adobe
Jeremy Helfand, Vice President of Video Monetization of Adobe, gives his prediction for what's coming down the pipe in 2013.
Digital video is experiencing an unprecedented outpouring of attention, innovation and creative energy. With the challenges that come with any emerging business opportunity, here are some reasons why digital video is at an inflection point and poised for extraordinary growth:
• Consumer behavior is changing in fundamental ways. Individuals are being empowered with devices, like tablets and gaming consoles, which offer the ability to more easily consume media. Over three-quarters of US adults will watch video monthly by 2014.
• Monetization possibilities are evident and evolving. In a recent survey, consumers between the ages of 15 and 24 -- tomorrow’s mainstream -- were the most likely to engage with digital video advertising, suggesting that individuals are growing increasingly comfortable with ads while watching TV on desktops and devices.
• Professional content with engaging, TV-like ad experiences represents tremendous growth opportunity. Creating an immersive viewing experience like that of broadcast TV with finer-grained targeted appropriate to a given audience has long been a goal of premium video publishers. The creative possibilities for better digital video and mobile advertising experiences are endless, and exciting.
There is a massive opportunity in the industry and Adobe is uniquely positioned to help drive a major industry transformation. With Project Primetime, Adobe is providing the industry’s first fully integrated video technology platform that publishes and monetizes TV content across any Web-connected device. The platform tightly integrates Adobe’s video publishing, advertising and data solutions to maximize the value of content through a more meaningful audience experience and greater monetization.
Leading Executives of the Online Video Industry give their prediction for what's to come in 2013
Paul Summers, Chairman & CEO of AllDigital, provides a look to what we can expect in 2013 for the online video industry.
Ben Weinberger, Co-Founder & CEO, Digitalsmiths, on record for where to look for online video revenue in 2013
Keith Wymbs, Vice President Marketing, Elemental Technologies, says in 2013, software-based multiscreen video processing infrastructure will dominate the video compression market.
Chance Mason, Executive Vice President Internet Media Division of Haivision, says creating valuable user experiences will be the focus of 2013.
Thierry Fautier, Senior Director of Telco & Multiscreen Solutions of Harmonic, says 2013 will bring simplicity, efficiency, and high video quality to multiscreen workflows.
Jim Janicki, President & CEO of Ignite Technologies, says business video in 2013 will grow tremendously as it becomes easier to use.
Jason Thibeault, Senior Director of Solutions Marking (Digital Media) & Product Manager, Limelight Networks, says workflow consolidation will be huge in 2013.
Samuel Wasserman, CEO of LiveU, says capturing and transmitting live video in the field is 2013's biggest promise.
Greg Pulier, President and Founder of MediaPlatform, says corporate YouTubes will boom in 2013.
Philip Nelson, Senior Vice President of Artist and Media Relations at NewTek, says portable devices are the wave of the future.
Eric Burns, Co-Founder and Chief Product Officer for Panopto, says corporate YouTubes will hit a tipping point in 2013.
Rob Lipps, Executive Vice President of Sonic Foundry, says libraries of flat video will go interactive in 2013.
Scott Gaskill, President of Sovee, says we'll see a need for multi-language videos in 2013.
Nick Balletta, CEO of TalkPoint, says technology will meet ADHD in 2013.
Dan Castles, CEO of Telestream, says a one-size-fits-all workflow no longer works.
Nicol Verheem, CEO of Teradek, says 2013 will be an amazing year for the video industry.
Brad Hunstable, CEO and Founder of Ustream, says content production and distribution costs will drop in 2013.
Steve Christian, Vice President of Marketing for Verimatrix, says over-the-top video will grow in 2013.
David Stubenvoll, CEO and Co-Founder of Wowza, says the quality of live and on-demand video will evolve in 2013.
Brick Eksten, President & CEO of Digital Rapids, predicts what to expect for the online video industry in 2013.
Shawn Shadfar, CEO of omNovia, says 2013 will be the year of webcasting.
Tom Wilde, CEO of Ramp, says 2013 will be the year of the second screen.