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Videology Shows Reach and Potential of Broadband TV Platforms
Xbox 360, PlayStation 3, Google TV, Apple TV, and Roku on display at IAB-hosted media showcase.

Video advertising technology company Videology hosted a media day at the IAB Ad Lab in New York City yesterday to showcase advertising experiences on over-the-top devices and present findings on connected TV advertising.

Attendees were able to compare video advertising and content viewing experiences on a smart TV, Microsoft Xbox 360, Sony PlayStation 3, Google TV, Apple TV, and Roku box.

Connected TV viewing is taking off, says Videology, which notes that comScore and other measurement companies aren't yet tracking online video advertising on living room devices. Video ad impressions on connected TV platforms are already five times greater this year than the total for all 2011, Videology says.

Videology also finds that 15 times more video advertising campaigns are running on connected TV platforms this May than in May, 2011, and that 5 times more advertisers are running campaigns this May compared to the previous May.

As for viewers, Videology says that 38 percent of U.S. households now have some form of streaming TV platform, and that 70 percent of online video viewers were interested in watching more TV on streaming devices.

Scroll down for a video interview with Videology's general manager, Mark McKee (used courtesy of Beet.TV).

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