Streaming Media

 
Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on Google+ Streaming Media on YouTube
Sponsors

ComScore Debuts OTT Measurement Service for Streamed Content
The mystery of what we're all streaming on our set-top boxes and connected TVs is about to be revealed—for ComScore subscribers only.

While the viewing of streamed content has taken off, measurement of that viewing has lagged, even for the top services. Measurement specialist ComScore provides some needed relief with the addition of OTT Intelligence to its Total Home Panel.

ComScore's Total Home Panel measures cross-platform media use for over 12,500 households and 150,000 devices. OTT Intelligence reporting is available by subscription, and measures over-the-top video streaming from free and subscription services over set-top boxes, sticks, connected TVs, and game consoles.

The service is able to measure dozens of online services and sites, ComScore says, including Netflix, Hulu, Amazon, and YouTube. Subscribers will be able to view measurements including household reach, audience size, and viewer demographics. They can also segment results to see data only for cord-cutters or cord-nevers, or households with cable or satellite subscriptions.

“With very limited insight into viewing behavior across providers, the OTT market has largely been a black box,” says Mike Rich, ComScore's vice president of emerging products. “As more TV viewers look beyond traditional content sources, it’s more important than ever for networks, content producers, device manufacturers, and others in the ecosystem to understand this growing segment of cross-platform viewing.”

ComScore's last streaming advance came in February, when it added the ability to measure YouTube viewing on mobile devices.

Related Articles
As the Adobe Summit begins in Las Vegas, Adobe debuts a platform for creating, marketing, and monetizing direct-to-consumer OTT video services, as well as a measurement partnership with ComScore.
Brands and publishers will be able to target viewers and measure results using the same campaign metrics they get with other platforms.
For many viewers, mobile devices are the only way they access YouTube videos. This move greatly expands views and reach for top creators.
While Sling has more customers, DirecTV Now subscribers stream more hours per month. ComScore sheds light on skinny bundle viewing.