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T3Media Launches NCAA YouTube Channel for March Madness
Metadata specialist T3 lets fans search out favorite moments and players; also offers curated playlists.

The college basketball tournament known as March Madness is almost here, and to commemorate the event's 75 year history T3Media, the official licensee of NCAA championship video and photos, has launched the YouTube channel NCAA OnDemand. Fans will find clips of favorite players, teams, and college hoops moments.

Fans can also vote for their favorites, since those clips are linked to a contest on During the men's Final Four playoffs in April, the NCAA will reveal the winners: 15 all-time favorite players, 1 all-time favorite team, and 1 all-time favorite moment.

"We're excited to leverage the metadata and delivery capabilities of our platform to launch this rich NCAA YouTube channel," says Kevin Schaff, CEO and founder of T3Media.

Clips on the YouTube channel are split up into memorable moments and tagged for easy searching. The channel also offers playlists that collect buzzer beaters, iconic moments, the greatest upsets, and more. The NCAA and T3 will release new playlists in the coming weeks leading up to the tournament's start on March 19.

"As we celebrate 75 Years of March Madness, we want to share NCAA championship content with fans through as many platforms as possible," says Keith Martin, NCAA managing director of marketing and broadcast alliances.

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